Making Dough(nuts): A Real World Example of Using Social Media.
Jason Yormark
AUGUST 13, 2009
One visit to their Facebook page and you’ll see comment after comment of already loyal customers gushing about this flavor and that flavor and sharing their feedback about how to do better. Daniel used Facebook and Twitter to slowly leak out hints as to who they were and the community ate it up and offered prizes for those hot on the trail.
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