Convince & Convert

FEBRUARY 11, 2010

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Social Media 113

Social Media Strategy Apple iPhone 113

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MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox? Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

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JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

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Social Media Strategy Social CRM MySpace 121

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FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. in the morning here in Holland and I can't sleep.so what do you do? what do you do? Im Jay Baer.

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Social Media Social CRM MySpace TweetBeep 115

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JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

SEO 115

SEO Social Media Consultant Social CRM 115

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FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

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Social Media Strategy Social CRM Company 117

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MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

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Metrics Strategy How To Tourism 130

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MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A new product launch. A write up on a blog. Trade show. New YouTube video that goes viral.

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Social Media Strategy Statistics Metrics 117

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MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

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FAQ Content Consultant Social Media 137

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MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. Im Jay Baer.

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Social Media Case Study Strategy Study 125

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MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. What have you seen in the social media world lately that’s excited you? (I’m link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. agencies, you should be experimenting with this too).

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Consultant Metrics Social Media Social CRM 122

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SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

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Social Media Strategy Consultant Conference 167

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JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service. Im Jay Baer.

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Social Media Policies Consultant Social CRM 153

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APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

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Social Media Strategy Influencer Social CRM 147

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JUNE 7, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Strategy Review Consultant 119

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APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. My first PR job was in consumer product goods and one of our clients was a bagel brand. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink.

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Social Media Strategy Influencer Education 112

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MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Social Media Strategy CoTweet CoTweet 121

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JULY 28, 2010

Buy your own product. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. You know how much you learn about your customers sitting in your office?

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Social Media Strategy Consultant B2B 148

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. What shows up in these search results?

Brands 143

Brands Content Social Media Consultant 143

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JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. link] Eric Buchegger Tying together CSR and social media.

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CSR Social Media Strategy Consultant 137

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AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today. Im Jay Baer.

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Social Media Strategy Travel Team 115

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APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Im Jay Baer.

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Content Marketing Consultant Social Media 124

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MAY 26, 2010

* Is social media the best means to broadcast a message? * The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. Are people 'getting it'?

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Social Media Consultant Video Strategy 134

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SEPTEMBER 20, 2010

It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

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Social Media B2B Strategy Consultant 147

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SEPTEMBER 20, 2010

42% learn about products and services via Twitter. 41% provide opinions about products/services. “Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post.

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Social Media Statistics Strategy Research 159

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. How do we help the client sale its product? But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful.

Questions 160

Questions Social Media Consultant Education 160

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APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. It seems to be working. It’s so true! Nice post, Jay.

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Social Media Consultant Health Care Questions 128

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JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble? Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. Im Jay Baer.

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Social Media Strategy Metrics Organization 134

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JUNE 11, 2010

Looking forward to watching the progress and can't wait for the finished product! Looking forward to watching the progress and can't wait for the finished product! Looking forward to watching the progress and can't wait for the finished product! So happy for you both, and cannot wait to read the finished product.

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Upcoming Project News Social Media 124

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SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. This is particularly true if your social media strategy is integrated into your entire organization.

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Social Media Strategy Consultant Web 2.0 149

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FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. Every product features customer “action shots” showing the product in use.

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Social Media Case Study Strategy Study 117

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AUGUST 31, 2010

They’ve been around for a long time but I’d still consider them social media where conversation occurs. Even around products, amazon reviews, movie reviews, the comments on woot.com. Consumers are discussing products and media. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Conversation Social Media Social CRM Consultant 116

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MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. What you instead want to emphasize are important customer behaviors, and how those behaviors change over time.

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Metrics Social Media eBook Social CRM 116

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AUGUST 26, 2010

It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] John Ricco Interesting read. Im Jay Baer.

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Social Media Strategy Analysis Reputation 119

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MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. As consumers of products/services and also marketing content we are also interested in something else — D.I.S. Then they can go back to business as usual.

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Social Media Strategy Consultant Social CRM 137

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SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Hooijdonk Social media management tools.

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Social Media Radian6 Strategy SM2 155

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MARCH 18, 2010

P.S. this is my 100th comment on Disqus, and I couldn't think of a better place to have it [link] Randy Kemp Getting Serious About Social Media [link] [link] Brett Pollard Excellent! That said, you kind of lose me with a disavowal of social media to meet potential customers for your brand. .&# Im Jay Baer.

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Social Media Strategy Consultant Publishing 119