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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. So why the big shift?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Tweet This!

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9 Everyday Tools to Increase Earned Media

Kikolani

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. That is a HUGE difference and surely marketers must now tap into these 92%.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. 4 Ways the Twitter You Know is Changing Forever is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media websites like Facebook, YouTube, Twitter, Digg, and others have realized that you can’t make someone visit your site. it came out completely the other way around. Intuitively this makes some sense.