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How to analyze customer sentiment to improve customer experience

Sprout Social

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. This was particularly helpful for software company Goally. And this trend is likely to continue.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team. The software enables your team to work together better, ensuring no complaint gets lost or left behind.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

SF has long been known as THE leader in Customer Relationship Management (CRM) software, offering businesses the ability to track their clients and prospective clients in a cloud-based software environment. What this signals is that Salesforce is serious about social media.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

This comprehensive guide examines the top contenders for content curation software. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Source: UpContent Demo Key features: Content discovery capabilities. But it doesn’t have to be so hard. Content curation tools can help.