Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 97

Social Media Strategy Team Review 97

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Executives at most popular social media platforms seem to think so. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. Some ETH cryptocurrency (in your wallet).

Marketing 120

Marketing Avatar Buy Price 120

Unmetric

AUGUST 19, 2019

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? Did you know there are 3.5

Social Media 91

Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 118

Social Media Management Social Media Platform Review 118

Ignite Social Media

JUNE 20, 2023

Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.” How did it do that? Am I expendable? ” 4.

Tips 161

Tips Content SEO Engineering 161

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. If you’re ready to see your social media efforts pay off, keep reading. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Sign up for a free 30-day trial today!

Publishing 94

Publishing Tools Brands Facebook 94

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. What is social media reputation management?

Reputation 109

Reputation Social Media HootSuite Sentiment 109

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. For example, let’s say a video game company drops a new game and monitors social media and gaming forums for player reactions. Here’s how.

Sentiment 107

Sentiment How To Analysis Review 107

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Launch new sales and marketing channels.

Retail 106

Retail Trends Privacy FAQ 106

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Emphasize your company’s reputation as an industry leader. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Social Media 171

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JUNE 27, 2023

Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What’s important is that you decide which ones are most relevant to your business.

Review 125

Review Brands How To Analysis 125

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns.

Examples 108

Examples Campaign Brands Reputation 108

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Authentication LinkedIn Groups 129

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Here’s how.

Reputation 108

Reputation Strategy Brands HootSuite 108

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Social media advocacy. Company swag & merch.

Training 120

Training Study Metrics Social Media 120

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. Build a good reputation for your brand. Isn’t it the dream to have a faithful sidekick to do your bidding? (In In a totally non-evil way, of course?)

Instagram 92

Instagram How To Retail FAQ 92

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Oktopost

DECEMBER 13, 2022

In fact, employee advocacy programs lead to a 25% to 40% increase in social media engagement. Strong employee advocacy practices generate positive results for everyone involved: You’ll receive more social traffic. Asking employees to post brand-related content on their personal social media profiles is a significant request.

Team 62

Team Education Training Eventful 62

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 72

Reputation Tools HootSuite Sentiment 72

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. What is the difference between B2B & B2C SEO?

B2B 121

B2B SEO Travel Hubspot 121

Talkwalker SM

JULY 23, 2015

Intimate knowledge of markets and customers alike is the key to success for any brand. Market Research: Fashion Trends From NYC to LA. Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot?

Analytics 85

Analytics Social Media HootSuite Metrics 85

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 97

Banking Policies Template Templates 97

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. The Most Trusted Social Media Tool for Healthcare Create and publish posts.

Policies 95

Policies Template Templates Examples 95

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. What is social media monitoring for banks?

Banking 82

Banking Social Media HootSuite Sentiment 82

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. That’s why a social media risk management plan must be an essential part of your brand strategy.

Social Media 92

Social Media Tips HootSuite Policies 92