| |  Marketing + Reputation + Social Media |
| Page 1 of 20 | Previous | Next | INBLURBS NOVEMBER 3, 2011  Social Media can be thread to your reputation Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online. | JUGNOO APRIL 30, 2012  Managing the Grey Lines of Reputation was intrigued by the following post from Peter Kim’s Reputation Matters. The new rules of marketing. Marketers are starting to see the true value of social media and the wealth of brand conversations and opportunities to engage with customers will set the ground for another wave of change. Social networks, are by no means immune. image: mushon. | | | | | |
| BILL HARTZER MAY 26, 2010 Best Social Media Monitoring Tools More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. | SPIN SUCKS AUGUST 23, 2012  Online Reputation Management: A How-to Guide Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. As you’ll see, this discipline goes well beyond SEO to include aspects of PR and external communication, blogging, copywriting, and social media. Take an inventory. Go three to five pages deep. | SIMON MAINWARING SEPTEMBER 4, 2012  Like it or not, you must own your social media reputation With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. | SPIN SUCKS SEPTEMBER 20, 2012  Four Common Online Reputation Problems Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. Lack of Awareness. | | | | | | | |
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ALMOST SAVVY | THURSDAY, JUNE 23, 2011  How Old is the Perfect Social Media Expert?
His talk was hitting all the right notes, exceeding my expectations, when he began to discuss the need for transparency for corporate executives and the critical opportunity, and must-have piece of their communication strategy, social media now represents for everyone in the C-suite. “If you don’t understand social media, find a social media expert. They’re all social media experts today.&#. Frequent and persistent clicking does not make anyone a social media expert. So, there I was. And then he said it. MORE >> -
WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. MORE >> -
ONE SOCIAL MEDIA | WEDNESDAY, MAY 9, 2012  Diversify Your Social Media Portfolio
But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. If you’ve got a particular image or reputation to uphold, you don’t want to do a complete turnaround. Here are a few examples of people diversifying their social media portfolio: 1. Whether you’re representing yourself or a business, take a look at your Tweets and Facebook posts and ask yourself this question: do I need to diversify my social media portfolio? See what I mean? You can’t. MORE >> -
JUGNOO | THURSDAY, SEPTEMBER 20, 2012  Brand Vs. Reputation: What’s The Difference?
If all the talk about branding, image, reputation, personality, identity, motivation and marketing has your head spinning, relax: You’re not alone. And if these factors shape your personal brand, how does that good ol’ thing called “your reputation” fit? Beyond that, you’re building and maintaining a reputation online.” Social media strategist Ken Muller observed: “Solopreneurs and small business owners are often inseparable from their business, that their personal brand often takes on more importance than their business brand.” MORE >> -
PAMORAMA | TUESDAY, JANUARY 19, 2010 12 Social Media Marketing Myths
pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Millions of people create content for the social Web on a daily basis. Are you considering Twitter, Facebook, et al as part of your marketing plan? Before you jump in, keep these myths in mind: Social media is cheap or free. But incorporating them into a corporate marketing program requires time, skill, and money. MORE >> -
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- Is Social Media Becoming Boring? TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, APRIL 14, 2010
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- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
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- Small Business Social Media Accountability JEFF KORHAN | FRIDAY, APRIL 19, 2013
- Syphons, Filters and Social Media DANNY BROWN | SATURDAY, MARCH 12, 2011
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- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
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