Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Lemons – Demo – Brye. Make your content accessible. remibader.

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Trends Influencer Strategy Hashtag 145

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

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Influencer Brands Collaboration Authentication 103

Talkwalker SM

FEBRUARY 8, 2016

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience.

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Hashtag Marketing YouTube Campaign 93

Mindjumpers

MAY 16, 2013

Give people a hashtag to use to that will gather all the material. Behind the scenes shots: Include your users and make them feel closer to your brand by for instance showing them exclusive shots before big events or just random happenings at the headquarter. Similar Posts: Vine for Brand Marketing.

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Brands Instagram Social Networking Hashtag 260

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

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Data Metrics Sentiment Analytics 124

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags. And that’s it!

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How To Hashtag Trends Analytics 143

The Realtime Report

JANUARY 28, 2017

Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. Most B2B marketers are still using a social media playbook developed by B2C companies.

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B2B ROI Social Media Hashtag 91

Pixlee

APRIL 15, 2020

TikTok is a great channel for before and after transformation demos. Create A Hashtag Challenge. Hashtag trends and challenges are very common with TikTok. Some of the best hashtag challenges have been encouraged by brands, even created by brands. Create a Virtual Event.

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Fashion Brands Apparel Authentication 59

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Book a free demo today. Book a Demo 3. It’s seriously easy. ChatGPT can help.

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Social Media HootSuite How To URL 140

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Tools B2B Sentiment Notification 116

Sprout Social

NOVEMBER 28, 2022

In fact, 39% of consumers say they like to see customer testimonials or demos from brands. First Sip Coffee created a birthday card Story for their birthday to promote their celebration event to their fans. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content.

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Instagram Engagement Brands Avatar 127

Sprout Social

DECEMBER 15, 2020

Brands are always looking for timely trends to jump on, but because of the lingering effects of 2020, marketers will need to adjust their approach to those trends in 2021. This optimism is especially prevalent on Instagram, where 5,737 posts contained hashtags like #Goals and #Motivation. kenadipaige) November 30, 2020.

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Instagram Comparison Sentiment Reddit 131

Hootsuite

JUNE 29, 2023

Content creators and marketers love style guides. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. Try “DO share company social media posts, events, and stories” or “DON’T engage with competitors in an inappropriate way.”

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Guidelines Template Templates Social Media 78

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

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Analytics Tools Social Media Curation 125

Hootsuite

JANUARY 13, 2022

60% of marketers agree that authenticity and quality are equally important elements of successful content. times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. More cost-effective than influencer marketing.

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UGC Content HootSuite Authentication 145

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Hashtag clicks. Looking at a successful video and comparing it to website clicks, event registrations, profile views, email signups, etc. Fast reporting helps you understand what content impacts your business and strategy, and how.

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Engagement Report Video Metrics 125

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Hashtag Metrics 167

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

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Authentication Analysis Sentiment Tumblr 103

Hootsuite

APRIL 1, 2020

Make it a virtual event. Check out YouTube’s full digital events playbook here. Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Promote the event. Your live stream is a virtual event , so treat it as you would any other event. And draw a crowd.

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YouTube Engagement How To Class 145

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

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Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request?

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Tips Authentication LinkedIn Groups 133

Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) It’s also important to be aware of any restrictions on the use of certain hashtags or terms that may be deemed inappropriate in your industry. Social media workflow tools Ready to make your social media marketing process flow like water?

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Template Templates Social Media Tips 134

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Target Volunteers (from all over our district) and Save Our Shores Beach Clean Up Event! Create a hashtag to promote a specific employee advocacy campaign. Hey, Social Marketers! Request a Demo. View this post on Instagram.

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Social Media Guidelines HootSuite How To 111

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. Experian uses live video for chatting about credit, debt, student loans, and ways to manage and improve your scores, using the hashtag #creditchat. Live events. Red Bull and Mountain Dew have also used it for events. highlight to tweet).

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Video Brands Conference Eventful 60

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. We team up with Lexie Frame, Marketing Manager at Over to share her best tips for designing assets to match your brand’s aesthetic. We’ve got you covered!

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Social Media Management Social Media Tools URL 104

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Hosting Eventful Tips How To 145

Socially Sorted

MARCH 29, 2017

I particularly like all the images they have for particular celebrations and events so you can find something for just about every day of the year if you are stuck for visual content ideas. Basically Tack allows you to: Search for the perfect photo by browsing Instagram images by location and hashtags to find user-generated content.

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Tools Content Template Templates 40

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

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Types Video Facebook Eventful 36

ProBlogger

MAY 16, 2016

The day we launched tickets for this year’s ProBlogger Training Event I jumped on Facebook live during the launch ( here’s the replay ). I did this partly to build some buzz and promote the event but also partly to field questions that came in about the launch as tickets went live. Event Recaps. Live Events.

Types 28

Types Video Facebook Eventful 28

Hootsuite

AUGUST 21, 2019

Through live streaming, it lets marketers connect with their communities in real-time. Try the Communities Hashtags feed. Here, you can associate your Page with up to three hashtags (try a mix of niche and broad ones). Other ideas include bringing audiences behind the scenes to events, and hosting live Q&As with leadership.

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LinkedIn How To HootSuite Marketing 111

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

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LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

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ROI Analytics Influencer Campaign 105

Hootsuite

MAY 9, 2023

Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. 1 Social Media Tool for Real Estate Grow.

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Real Estate Social Media Marketing HootSuite 88

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Social media monitoring allows you to track hashtags, keywords, and mentions relevant to your brand. You can also filter posts by account, keyword, hashtags, and even location. Inbox Never miss a DM again!

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Banking Social Media HootSuite Sentiment 80