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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

Metrics 107
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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93
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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Definition of influencer marketing. Social media and Influencer Marketing Launch Strategies (episode 35). How to Build a Social Business Strategy & Plan (episode 14). How to Build a Social Business Strategy & Plan (white paper). In this short 20 minute podcast you will learn: . What influencer marketing is NOT.

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Social Media Strategic Plan Template

Akamai Marketing

If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. We have planning templates to get you started ! Our Social Media Strategic Plan template steps you through the first two: WHY and HOW. Twitter is not a strategy.

Template 203
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Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

Template 167
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Definition of branding. Definition of a brand identity. Definition of brand architecture. Need more help?

Brands 109
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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand. Definition of a brand.

Brands 60