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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107
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Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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10 Social Media Marketing Tips for Restaurants

Socialized

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. However, in the present decade, people are very much inclined towards social media. Make sure that the quality of the pictures are good.

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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. What is influencer marketing? Source: Hubspot.

B2B 59
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Among Canadians, social media companies rank lower for trustworthiness than banks, telecoms companies and big pharma, according to a survey by Environics. Photo by Jon Tyson on Unsplash.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. However, leveraging students to support your social media initiatives is easier said than done.