Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

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ROI Case Study Bazaarvoice Klout 191

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. social media.

Klout 103

Klout Airlines Hotels Influencer 103

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. The answer may come from the email marketing field. That is what has driven social media adoption. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Kikolani

JANUARY 3, 2013

From these three types of media, earned media is considered one of the most powerful as it carries the most weight and credibility compared to the other two. Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. Definitely a must use for all blogs.

Tools 151

Tools Digg Nielsen Klout 151

Kikolani

AUGUST 29, 2017

Morgan, a marketing specialist , it is important to identify what is satisfying to you and when you find that something that you are good at and the service that you can provide to others, go with that! In Justin’s case, it is marketing specifically for dental clients. Social Media and Blogging. Creative Endeavors.

Klout 82

Klout How To Influencer List 82

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

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Social CRM Influencer Klout Social Media 133

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? Follow The Right Twitter Accounts. FunnyIsFamily. MomProblems.

Twitter 60

Twitter Hashtag How To Klout 60

Kikolani

AUGUST 24, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

JULY 12, 2012

Inbound marketers know the principle of making yourself useful. High return rates are the result, not the purpose, and if you are on the path to quality blogging, results will definitely show up. Increase Your Blog Readership with These Social Media Techniques. 9 Ways to Use Social Networking for Blog Promotion.

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Klout Newsletter Blogger Resources 122

Convince & Convert

JULY 6, 2012

This is Episode 23 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features DJ Waldow of Waldow Social. Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Eric : Well, Twitter is definitely behind.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

The Social Media Incubator

NOVEMBER 28, 2012

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. For starters, the definition of influence is a little bit murky. Klout tries to measure both, but it doesn’t end there.

Klout 106

Klout Influencer Social Media YouTube 106

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. My name is Eric Boggs , and welcome to Social Pros podcast, episode #14. Special Guest: Jason Falls, Social Media Explorer.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Sherrilynne Starkie

JUNE 9, 2013

Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. This is crucial insight was key to developing a successful social media strategy. Finding value in Klout like sites. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

Content 103

Content Marketing Metrics Klout 103

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 27, 2011

By any definition, I am only a modestly successful blogger. The ones I read demonstrate some awareness of what I actually write, and treat me as a distinct individual, not Row 13 on the “social media bloggers” Excel spreadsheet. The result of all this is that bloggers are time-starved, suspicious, and persnickety.

Blogger 148

Blogger Klout Avatar Delicious 148

Kikolani

AUGUST 26, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. An analysis of the top content at Social Media Explorer and what it means about adhering to common blogging practices and strategy. The Resources Mashup.

Mashup 120

Mashup Resources Video Klout 120

Jeff Esposito

NOVEMBER 4, 2011

Has social media gone the way of the fax machine? Social media is moving towards becoming a marketing staple and is getting past the new and sexy stage; ask yourself – what is next. Definitely worth peeping out this post from Dennis Van Staalduinen with the blow by blow commentary.

Klout 33

Klout Metrics Cost Influencer 33

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 23, 2016

The power of competitive social media analysis is not the awareness of every tweet or post. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

MAY 24, 2012

This is Episode 17 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Maria, and our Social Media Stat of the Week ( this week : are Facebook and Twitter like the Tortoise and the Hare?). I’m a marketer. This episode features Maria Ogneva of Yammer.

Yammer 114

Yammer Badge Privacy Communities 114

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now. Jay: Thanks.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. How to Use Twitter Analytics: The Complete Guide for Marketers.

List 145

List Social Media HootSuite URL 145

Techipedia: Tamar Weinberg

JULY 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! No, You Can’t Automate Social Media! And it doesn’t help for marketing — at least not the social kind.

Social Media 251

Social Media Klout Influencer Feed 251