Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile 60

Mobile Survey Marketing Newsletter 60

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Now, in the digital context, the definition of Earned Media it is much broader.

Marketing 199

Marketing Syndication Adwords Social Media 199

Pixlee

MAY 21, 2019

Small things such as additional clicks, poorly created landing pages, or small text that is nearly impossible to decipher on a mobile device are all core factors to consider when updating your checkout experience. – Mary Grace Seamans, Marketing Manager. Take Glossier for example. No Mission Transparency.

UGC 71

UGC Apparel Compete Communities 71

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature.

Instagram 233

Instagram Brands Real Estate Remix 233

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. We’ve definitely evolved and rightly or wrongly so depending on your point of view. Take for example search. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

Mobile 177

Mobile MySpace SMS Yahoo 177

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

SEPTEMBER 18, 2023

Let’s go… Current Placements In case a definition is necessary, placements are where your Meta ads might appear when displayed in front of your target audience. The classic example is in your mobile Facebook news feed. Beyond the example of optimizing for Reach, this is not a great reason to remove it.

Feed 174

Feed Feedly Real Estate Instagram 174

Hootsuite

DECEMBER 20, 2019

And it has definitely changed. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. People in emerging markets are more likely to message businesses.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

Marketing 88

Marketing How To Authentication Discount 88

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Video ads will bring your marketing efforts to the next level!

Video 100

Video Vimeo Marketing YouTube 100

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Not only are celebrities hugely expensive, they are sometimes not the right marketing tactic. Provide Generous Access .

Retail 60

Retail Influencer Marketing Authentication 60

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.

Communities 100

Communities Content Marketing Community building 100

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? As noted in our example section below, brands are constantly experimenting with new video formats, features and styles to keep their videos fresh.

Instagram 143

Instagram Video Brands Compete 143

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. So if you can incorporate some videos you took with a Flip camera or even your iPhone or Android (high definition is always better, but not a deal-breaker), your videos can help boost your content’s readability too.

Picasa 177

Picasa Content Vimeo Tourism 177

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. They close their stores and send their employees home.

Social Media 67

Social Media SMS UGC Marketing 67

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. What’s the Best Way to Utilize the Power of Mobile?

Marketing 60

Marketing Mobile How To SEO 60

Kikolani

AUGUST 2, 2013

How to Create Marketing That’s Actually Helpful [Printable Checklist] – Learn how to create marketing that’s actually useful, and see some real life examples in action. The Power of Google Rich Snippets for Ecommerce SEO – Learn how powerful Google rich snippets can be for ecommerce marketers.

Marketing 121

Marketing SEO Mashup Groups 121

Razor Social

OCTOBER 11, 2017

Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. So how do you stay ahead of your competition in the content marketing game? Content marketing is equal parts strategic, creative, and technical. but definitely worth checking out.

Tools 111

Tools Tips Content Marketing 111

Kikolani

NOVEMBER 29, 2017

Meaningful keywords can definitely improve SEO. Ensure your website is mobile-friendly. Most people who are looking for a new dentist in their area are searching for it on their mobile device. So, it’s essential that you make your website mobile device-friendly. One example of a personal touch is a video biography.

SEO 116

SEO Tips Mobile Travel 116

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Highest Priority Criteria.

How To 166

How To Marketing SEO Project 166

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Socially Sorted

OCTOBER 31, 2016

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile.

Mobile 40

Mobile Tools Video Real Estate 40

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. To improve the chance of success, it’s worth utilizing multiple marketing channels to increase reach. Buffalo Wild Wings.

Campaign 97

Campaign UGC Content Sports 97

The Way of the Web

MARCH 3, 2012

I just read a post by Peep Laja which talked about the old advice of inventing a new category to be able to charge more for your products than just slotting into a predefined definition, followed by a post by Neville Hobson on an attempt to redefine what PR means. I market my own projects. I market other people’s projects.

Project 40

Project SEO Reputation Training 40

Convince & Convert

JANUARY 6, 2016

These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Jon Loomer

OCTOBER 3, 2020

Facebook doesn’t clarify the definition of a “day.” The example above comes from a campaign with the Traffic objective. You may want to pick out only one or two — like the news feeds on desktop and mobile. Regardless, expect your daily average frequency to be close to 1.00. How Daily Unique Reach Works.

Facebook 194

Facebook Report Feed Feedly 194

agora pulse

JULY 24, 2020

Choose Whether to Go Live on Facebook From Mobile or Desktop. Going live from mobile and going live on Facebook from the desktop are two completely different experiences. Mobile is great for events and off the cuff live broadcasts. Also, many tools can make the live video streaming from mobile experience better.

Facebook 174

Facebook How To Tips Software 174

Jon Loomer

MARCH 1, 2023

If the answer were a definitive “no,” this blog post would be over right now. Mobile developers can monetize their apps with the help of Audience Network. In the example above, there were actually more ThruPlays than people reached. But, the question should be asked: Should you ever use it?

Advertising 176

Advertising Video Metrics Issues 176