Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

MARCH 8, 2017

Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. The best way to find your social media influencers is by thinking about whose voice you trust.

Influencer 111

Influencer Social Media How To SEO 111

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. Social networks? Yellow Pages? Mobile apps?

Small Business 89

Small Business Advertising Nielsen SMS 89

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. Toby/Diva Marketing : What do you say to those people who question the credibility of consumer generated information/data

Research 40

Research Social Media Cymfony Sample 40

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. You can get more granular data from the exported insights. by the way!).

Brands 32

Brands Metrics Blogger Survey 32

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

APRIL 26, 2017

According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. In fact, a recent survey of computer users across 33 rich countries showed that only 5% of the population could do complex computer tasks, while 14% are “below level 1”. Plenty of studies back this claim.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Above is an overview of Facebook Insights Data. You can get more granular data from the exported insights.

Brands 20

Brands Metrics Blogger Survey 20

Convince & Convert

SEPTEMBER 20, 2010

joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. .&# (Or something along those lines.)

Social CRM 147

Social CRM Twitter B2B CoTweet 147