Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Spredfast’s vice president of Research and Insights, Chris Kerns, created one of my favorite quadrants ever. Data to Influence the Rest of the Business.

Social Media 210

Social Media Marketing Team Upcoming 210

Hootsuite

AUGUST 15, 2022

Do some keyword research, then float those words throughout your site. Consumers are going to be reaching out with FAQs about orders, shipping, and returns. The chatbot can handle the easy FAQs, and when a customer support rep is needed, they can step in and take over the conversation. You can’t avoid it. You name it.

Strategy 102

Strategy Discount Marketing Retail 102

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. This is also a powerful tool for competitor research. Create community and brand loyalty. That means its 875 million members are primed for business discussions and purchasing research. All in a day's work. Social listening.

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Sprout Social

SEPTEMBER 22, 2021

We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. The good news is that social media chatbots are perfect for basic queries and FAQs that can be automated. Build brand loyalty. Conversational commerce & the buyer’s journey.

Conversation 87

Conversation Loyalty Policies Examples 87

Sprout Social

DECEMBER 5, 2022

A full FAQ is linked for you below. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. — Chewy (@Chewy) November 28, 2022.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

SEPTEMBER 20, 2023

Our survey data shows that 58% of people buy from brands they trust, and 36% choose brands that genuinely understand their needs. ” Analyze the results in the Customer Service Feedback Report to gain insights into your CSAT scores and make data-driven decisions to improve your customer experience.

Survey 101

Survey How To Metrics Loyalty 101

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 127

Social Media Case Study Strategy Study 127

Hootsuite

FEBRUARY 15, 2024

Standard SEO practices, like conducting platform-specific keyword research, should be a vital part of your strategy. But don’t stop at keyword research. It’s an open invitation to connect with them, and building that sense of community can boost engagement and loyalty. Analyze your video performance data on each platform.

Video 108

Video Social Media Tips HootSuite 108

Hootsuite

MAY 3, 2023

YouTube SEO includes various strategies, such as keyword research, script optimization, link building, and more. Boost organic website traffic: Having your videos show up in online searches helps increase click-through rates to your website, build brand awareness and loyalty, and drive organic traffic from YouTube. What is YouTube SEO?

SEO 112

SEO YouTube Embedding Hashtag 112

Hootsuite

FEBRUARY 15, 2024

Standard SEO practices, like conducting platform-specific keyword research, should be a vital part of your strategy. But don’t stop at keyword research. It’s an open invitation to connect with them, and building that sense of community can boost engagement and loyalty. Analyze your video performance data on each platform.

Video 76

Video Social Media Tips HootSuite 76

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. With all available data, they can best assess a client’s policy needs. A quick response gains loyalty and trust, while silence breeds contempt. Or use a consistent graphic treatment so your FAQs are easily recognizable.

Insurance 90

Insurance Social Media Policies HootSuite 90

Sprout Social

JULY 12, 2023

While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. And 59% say they expect to rely more heavily on social data for customer support moving forward.

Sentiment 91

Sentiment How To Analysis Team 91

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Sprout’s AI and automation features also act as a virtual data or copy assistant.

HootSuite 108

HootSuite Brands Price Collaboration 108

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. Viral Heat data includes location, wherever available.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Hootsuite

JUNE 29, 2023

A little research before you partner with another organization or person is always a good idea. airlines #frontier #customerexperience — Scott Thomas (@sthomas311) April 30, 2023 But if you treat people well when they have a problem, your customer loyalty will be through the roof. Do their past posts align with your values?

Reputation 108

Reputation Strategy Brands HootSuite 108

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. Thanks Jay.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Sprout Social

APRIL 8, 2021

Research your competitors : What are your competitors creating and what are they missing? Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. Quote a single statistic or data point and link to the original infographic. Infographic.

B2B 122

B2B Content Case Study Marketing 122

Sprout Social

APRIL 6, 2023

Facebook’s data shows that: 63% of people would rather message than call customer service or email. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. While others are built for customer care and marketing-specific brands.

Marketing 81

Marketing Airlines Conversation Team 81

Convince & Convert

MARCH 16, 2010

But, new data from Compete.com shows a clear stagnation in Twitter’s runaway growth. A new Pew Research study shows only 8% of U.S. Since then,023% of all Tweets include location data, according to Sysomos. The data in your post further buttresses that argument. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Analytics are lagging behind, but once they can provide the data, there will great insights into customer behavior for businesses. Depends on your resources and how big these geo-apps get.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Writtent Blog

AUGUST 27, 2013

Research by the Content Marketing Institute has found that as many as 71% of content marketers are currently using offers as part of their content strategy, with case studies the most commonly-reported form. Publish Original Research. Compile Data. Data Visualizations. Image credit: Chanpipat/freedigitalphotos.net.

Strategy 90

Strategy Content Screencast Case Study 90

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. And for what?

Social CRM 148

Social CRM Twitter B2B CoTweet 148