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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

If they weren’t posting Christmas greetings, they were participating in popular memes, publishing brand-related posts, and conducting giveaways. Here are a few posts that stood out to us while curating #UnmetricBrandStars. Brazilian food delivery brand iFood published this tweet, its second-most engaging tweet in November.

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How 4 Publishers Use Instagram to Drive Traffic to Their Site

Later

Whether it’s using strong call-to-actions (CTAs) in their Instagram Stories or optimizing the link in their bio, publishers are driving traffic through Instagram in creative ways. 3 Ways Publishers Can Drive Traffic Through Instagram. 4 Traffic-driving Strategies for Publishers on Instagram. Table of Contents.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Should your content marketing efforts focus on creating original content, or can you mix in curated content? If you only have so much original material to share with your audience, finding other content online, weeding out the good from the bad, and curating it for your audience is entirely acceptable. Image source. Video content.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Guides are a collection of published posts featured on your Instagram profile. In 2020, Instagram introduced Guides as “…a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. That’s where Instagram Guides come in.

Examples 103
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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . Thanks to the repost to Instagram Stories feature, and tagging profiles in posts and stories, brands can now curate their feed with content created by their biggest fans. But we’re here to help!

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10 Unique Ways to Use Instagram Guides for Marketing

Hootsuite

They can be created using pre-published posts, places, or product listings from the creator’s account or public accounts. The initial inspiration for Guides was travel. But with worldwide travel bans in place, Instagram decided to launch the feature in May 2020 with a wellness theme. Share a travel guide. Select Guide.

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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