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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics 112
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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

of the market (Google claiming 37.2% And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US. For more information on other social media image sizes, check out our always up to date guide below! Always Up-to-Date Guide to Social Media Image Sizes.

List 107
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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Did you know Facebook keeps a list of every user’s interests specifically for ad targeting ? Cost per click (CPC) Facebook ad cost metrics. The beginning of 2021 started off with low CPCs and ramped up the rest of the year. It depends.

Cost 94
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Is Facebook advertising worth it?

Sherrilynne Starkie

As a result, more traditional advertising media are failing. Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. A basic one uses a company’s own CRM, POS or mailing lists. The key is relevance.

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Fetching Friday – Resources Mashup & Google Internship

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Social Media / Social Networking.

Mashup 141
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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

Google Plus: 170 million “people who have upgraded” via Google. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents.

Cost 142