What is Google AdWords Quality Score?
Marketing to Serve
JANUARY 28, 2018
So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. Quality score can also affect the Cost-per-click (CPC), the number of impressions you receive and more. Quality score as defined by Google is “an estimate of the quality of your ads, keywords, and landing pages” ( Google ).
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