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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected… We’ll dig into what all of this means and when to use it shortly.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Examples of secondary metrics can include: Cost Per Link Click (CPC) Click Through Rate (CTR) Cost Per 1,000 Impressions (CPM) Cost Per Add to Cart All of these metrics have an impact, but we can be misled by that perceived impact. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC?

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Carousel Ads: How and Why They Work (+ Examples)

Hootsuite

A case study on the clothing company Lacoste found that using the carousel ad format on Instagram Stories generated a 61% lift in click-through rate (CTR) and a 32% lower cost per click (CPC) compared to other ad types. This Instagram carousel ad from Few Moda is another great example of choosing cohesive images.

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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

And you may get lots of clicks or video views , for example, if weaknesses in certain placements are exploited. That’s why three years ago, I created a series of custom events that fire on my website when people perform certain actions that might signify a quality website visit. Even better?

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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. Let’s take a look.

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How Meta Could Leverage Outbound Clicks

Jon Loomer

So, link clicks, clicks to your page profile, post reactions, comments, shares, clicks to expand media to full screen, clicks to take action (liking your page or RSVP for an event), and more. This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate).

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. purchases, scheduled events) divided by ad spend. For example, too often do marketers assume that engagements correlate with sales. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS. Lower-Funnel: Conversions.