Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Jon Loomer
MAY 5, 2015
Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected… We’ll dig into what all of this means and when to use it shortly.
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