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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! Great for video-centric marketing.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. This diversification suggests Reddit’s commitment to providing advertisers with versatile tools to engage their target audience effectively.

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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. Post Engagement. That’s it. If you set a $10.00

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Test Keyword Lists.

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Turning Facebook Analytics Into Action

Jon Loomer

Launch a Page Post Engagement Objective ad towards Previous Page Views who didn’t add to cart , thus reaching a wider selection of that audience. Launch an article for Page Post Engagement to that audience to help them see external validation of your product. Their CPA goal is $20. Their average order value is ~$40.

Analytics 167