Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question. In short, collaboration and adoption need to go up and down, not just side to side. Is the same true in adoption of new technologies? How should companies evaluate success?

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. One question for you though — are these categories mutually exclusive? What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. The big question is about the search box- does it require that prominent a placement? shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? link] Social Business Bank Option 1. No question!

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. is a critical question on par with “does this room have bed bugs?&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 13, 2010

Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] Paige Holden Great question. link] Paige Holden Great question. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink. I recognized a fellow who I'd bumped into before at other events.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] jaybaer Good question Mike. link] Amy D.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself? Interesting times, for sure.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 15, 2010

Your potential customers have questions about your company, your products, your services, your competitors. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Of course, content alone is not the answer. Content marketing is the exact opposite.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 11, 2010

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. Now for the important burning question on everyone's mind…how the hell is anyone going to know where to eat in Flagstaff now that the “Hottie and Fatso&# radio show has left town?

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. link] jaybaer Of course it's better to do something rather than nothing.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 12, 2012

Now it can be a daily relationship, and of course that involves the negative and the service opportunities. Jay : One of the things that’s always been fascinating to me about social listening and social CRM in the hotel business is most people’s interaction with hotels takes place in the evening hours.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You often are buying in part because of the service and personnel of the company in question.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

but question is. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off. If one fills one’s posts with the “How&# the writer can spend less time on the “why&# which is of course far harder to pull off.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

SEPTEMBER 21, 2010

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Then, of course they scaled up.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I can’t miss deadlines, because Amber will kill me. Huge thanks to Scott Stratten for the connection. Scott’s book “ UnMarketing &# is out this Fall.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JULY 13, 2010

Question for some is, if they were a SoMe thought leader/delivery in their previous company (client not agency) should they go out solo or hit up agencies to bring them in.? Pholden Great post but of course I knew it would be! and of course, other industries to seize the moment. link] Alex Kaufman Decently accurate.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

FEBRUARY 19, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. We’ll have questions and answers if people tune in to ask them. Events attendees are great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

SEPTEMBER 15, 2010

The key is to recognize when you’re hearing those stories and then know to stop, ask more questions and get all the details. The key is to recognize when you’re hearing those stories and then know to stop, ask more questions and get all the details. So for social media success the big question is HOW you harvest.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

FEBRUARY 9, 2010

Of course I wonder how much patience many will have, considering the effort involved in building trust? Not all of those people will be relevant in helping me answer my questions about a product. And ‘friends’ (at least of the social media variety) offer their friendship conditionally. the sushi line says it all.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 8, 2010

Rohrs Ari–Great question. The reasons that social networks require email addresses are numerous: 1. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Everyone I know — of all ages — still use it. link] Jeffrey K. Thanks for sharing this.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JUNE 8, 2010

Answers for “peanut allergies&# finds thousands of questions on the topic, with many asking for alternatives. SunButter could credibly answer those questions, and introduce their product in a helpful way. Of course, I have an affiliate relationship with the hosting company recommended by the videos I created.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 9, 2010

Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. Of course facial hair supply. Eyeballs might bring money if you're trying to monetize, however success in social media is derrived directly from engagement. But, what about photographers or digital cameras?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Great example!

Social CRM 145

Social CRM Twitter B2B CoTweet 145