Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. In the following we have focussed on tools that are dedicated to social media analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Cost-Per-Click (CPC). Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Later

SEPTEMBER 1, 2020

Facebook Groups, in particular, are a super-effective and low-cost way to create a community, drive engagement, and improve customer relations for your brand or business. Like monitoring audience sentiment, responding to queries, de-escalate issues, and gaining a better understanding of your audience demographic and what they care about.

Platform 78

Platform Social Media Small Business Instagram 78

Hootsuite

JULY 13, 2022

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. The formula to calculate your CLV is this: CLV = (Annual revenue per customer * Customer relationship in years) – customer acquisition cost (CAC). These surveys highlight areas pain points in the customer journey.

Tips 107

Tips HootSuite Survey Template 107

Later

APRIL 10, 2019

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. Why Brands Are Investing in Influencer Marketing Costs and Projects.

Cost 84

Cost Influencer Instagram Travel 84

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. But is your social strategy up to the task? Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Bare Feet Studios

MARCH 19, 2010

So let’s deconstruct this a little bit to create some ease and markers on the social media roadway. If your brand already has high favorable sentiment, you are ahead of the game. Turns out it is cost-effective marketing too. This particular issue, corporate social responsibility, influences not just fans but employees.

Social Media 40

Social Media Upcoming Conference Comments 40

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Brand Amplification.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

MAY 17, 2021

The number of times followers interact with a social post by clicking the Like button within a given social media platform. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Cost per click (CPC). The number of times your followers comment on your posts.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

SEPTEMBER 29, 2020

Make sure to consider all your social audiences in your objectives. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media. You need to understand your full investment in social media to determine whether you’re getting a good return. Employee trust.

ROI 145

ROI Social Media Tools HootSuite 145

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Monthly and additional costs . Ease of use. AgoraPulse.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Hootsuite

MAY 3, 2023

Like most search engines and social networks, YouTube uses a variety of elements to determine the placement of your video in search results. Cost-effective: YouTube SEO doesn’t cost much. That said, they do reflect the overall sentiment of online searches.

SEO 111

SEO YouTube Embedding Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. Top B2B marketing posts for 2009 (hint: social media) =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Simple, right?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

APRIL 27, 2012

It’s from a major national random representative survey of Americans 12 plus. This is our 20th such survey, and we’ve been tracking a lot of these things for six years now. We’ve got an internal social network where the agents are sharing ideas. We’ve been teasing little bits of data from it.

Insurance 115

Insurance Journal Research Hashtag 115

Razor Social

DECEMBER 21, 2016

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Currently, there are 500+ apps and services you can choose from. Talkwalker Alerts. AgoraPulse.

Tools 40

Tools BuzzStream Marketing Template 40

Sprout Social

MARCH 27, 2023

There are three engagement metrics that are universal among the major social networks: Clicks: Users are only going to click on content that interests them. Talk to customers In addition to employing social listening tactics, jump on a customer call or run a survey as you ideate on campaign ideas.

Campaign 131

Campaign Social Media UGC Metrics 131

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? 250 best iPad apps: social media apps by The Telegraph. ShortStack.

Review 200

Review Tools Social Media Klout 200

Hootsuite

JULY 7, 2020

For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

Hashtag 145

Hashtag Activities Social Media Retail 145

Buzz Marketing for Technology

JUNE 27, 2008

The only disappointing fact is that still other companies are not taking note - they are still outsourcing, purely for cost reasons. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

Cymfony 113

Cymfony Badge Skills Comments 113