Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Analysis 100

Analysis Social Networking FAQ Wiki 100

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media offers an ever-growing plethora of outreach options. Eric also holds a Bachelor’s of Science from the University of Wisconsin-Madison. –Sean.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Along with businesses, Facebook continues to be a leading social media site for U.S 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Techipedia: Tamar Weinberg

APRIL 7, 2014

Reduce overall costs. A new survey shows that the internet is edging out doctors as people’s primary source of information on clinical trials. Further surveys have shown that 80% of these e-patients would be interested in participating in a clinical trial. Additional recruitment costs. 2) Reduce the Cost Per Patient.

Research 194

Research Pharmaceuticals Social Media Tools 194

Sprout Social

APRIL 4, 2023

The best thing about brand advocacy is that it costs little to nothing to obtain. And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations.

Brands 128

Brands ROI UGC Authentication 128

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

JANUARY 12, 2018

In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. This means your approach for Pinterest needs to change.

Strategy 133

Strategy Social Media CPC Influencer 133

Mindjumpers

MAY 13, 2011

This feature also tabs the interactions of the person on the social network for next 24 hours, which again gives you the list of the people and demographics he has interacted with. It provides a kind of survey for more targeted advertising. The data also includes ad’s reach in the target market and its frequency.

Features 173

Features Facebook Library Campaign 173

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. Guest post by Brandon Brown. Leverage LinkedIn.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. What part does social data play in all this? Today, we have one of the most powerful data sources at our fingertips: social data.

ROI 74

ROI Data Cost Influencer 74

Likeable

OCTOBER 4, 2021

According to a survey conducted by GlobalWebIndex in Q3 2020, 32 percent of YouTube users worldwide had watched a live streamed video on the platform within the past month. In a Q4 2020 survey by GlobalWebIndex, 22 percent of U.S. The world’s second largest online search engine is also a major hub for live content.

Reddit 100

Reddit YouTube Survey Instagram 100

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. market, we expect to see an increase in brand advertising in the space and a decrease in costs. This may be one reason why, in a March 2019 survey by Digiday , U.S.

Marketing 217

Marketing Authentication Trends Feed 217

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 279

Health Care Social Media Insurance Education 279

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers.

B2B 118

B2B Facebook How To Campaign 118

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Engagement: The amount of people who engage with your brand across social networks. Contests and giveaways are straightforward ways to generate large amounts of social media traffic. How Is Brand Visibility Measured?

Brands 75

Brands B2B SEO Influencer 75

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. Some may see it drop all the way to 2 percent.

Social Media 104

Social Media Compete Cost Syndication 104

Sprout Social

FEBRUARY 6, 2023

Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Features 100

Features Social Media Curation Geotagging 100

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Just over 50 percent of the respondents ranked social media as “very low cost” or “somewhat low cost.”

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Small Business Mavericks

APRIL 20, 2011

So what is meant by social media? Conduct a little survey and choose the sites that have the most potential for helping you grow your business where you want it to grow. If your business does business globally, then any of the large networks are worth your attention.

Social Media 156

Social Media Small Business Case Study Press Release 156

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 192

Health Care Social Media Insurance Education 192

Kikolani

JULY 30, 2012

Just as the “dot com” revolution is still being talked about, many believe that the social network revolution may provide companies with an opportunity to grow as never before. By taking full advantage of all the benefits social media has to offer, a company can expect to achieve three things. Stronger Financial Returns.

Campaign 155

Campaign Social Media Marketing Domain Name 155

Buffer Social

JULY 23, 2019

The social networks themselves are keen on influencer marketing, too. At the micro level, there’s stronger engagement, better costs, and tons of opportunities. And influencers also shine when it comes to follower metrics and network effects. Take this stat from the Trust Baromter survey. Their engagement is real.

Influencer 75

Influencer Strategy Marketing Survey 75

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

AUGUST 3, 2012

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Approximately 100 pages of proprietary information about the state of social media. Here’s all the details on The Social Habit pricing and ordering.

Brands 114

Brands Twitter Facebook Research 114

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. Even more (65%) trust a company technical expert. MasterCard.

Social Media 84

Social Media Guidelines Hashtag Training 84

Idaconcpts

NOVEMBER 18, 2010

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. According to an August 2009 survey of US consumers by the American Bankers Association (ABA), online is now the No. opening an online savings account ).

Banking 137

Banking Mobile SMS Technorati 137

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Brands that want to optimize their social strategies are pouring money into partnerships with key influencers. In fact, a YouTube video posted by a creator could cost brands anywhere from $200 to $425. Current and emerging YouTube trends.

YouTube 139

YouTube Trends Strategy Content 139

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Cost-Per-Click (CPC). Cost Per Thousand Impressions (CPM).

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

JUNE 19, 2012

In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch. To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 157

Facebook Study Apple Consultant 157