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How to craft an effective AI use policy for marketing

Sprout Social

Others jumped on the bandwagon without truly understanding migration complexities or associated costs. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important.

Policies 109
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CFA Institute Proposes Policy Guidelines for Social Media Content by Financial Influencers

Bill Hartzer

The CFA Institute’s latest report delves deep into this transformative experience, highlighting how young investors, often lacking in financial literacy and hesitant to seek traditional advice due to perceived costs, are turning to a new breed of influencers – the “finfluencers.”

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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. We’ll get to the similarities between these examples and Meta’s own ad policy at the bottom of this post.

Content 177
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Why It Is Imperative to Have a Data Privacy Policy

The Realtime Report

Data Privacy Policy. Data breaches have, unfortunately, become an increasingly common occurrence in today’s computing landscape – with the average cost of a data breach climbing to $4.24 Building A Data Privacy Policy. Organizations must develop and implement a data privacy policy as a matter of urgency.

Privacy 91
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Your Landing Page Hurts Results

Jon Loomer

Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. However, they can contribute to a low-quality user experience, which could drive up costs. That could be related to undisclosed shipping costs, bad customer support, or something else relevant to making a purchase.

Policies 146
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What Is Long-Term Care Insurance, and Why Is It Important?

The Realtime Report

The policy typically covers assistance with various tasks such as eating, bathing, dressing, and medication management. What Does Long-Term Care Insurance Cover, and How Much Does It Cost? Most policies cover both home care services as well as skilled nursing services. Who Should Consider Purchasing Long-Term Care Insurance?

Insurance 172
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Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Social media is great – it gives you great potential of reaching many people at lower cost. Reputation Management.

Policies 245