Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Buzz Marketing for Technology

JUNE 5, 2013

Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzzlogix

JUNE 27, 2017

The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

Products 40

Products Social Media Focus Group Sample 40

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

The Marketing Blog

OCTOBER 10, 2008

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Big Brands and Social Media: The Virtuous Circle. Your response should be simple.

ROI 124

ROI Social Media Small Business CPC 124