article thumbnail

It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Social

This could lead to lower advertising competition and costs on Meta platforms. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Mobile Live Streaming Exclusive mobile live streaming for members rolled out on YouTube mobile app.

News 72
article thumbnail

7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Are You Making These Costly Holiday Mobile Mistakes?

article thumbnail

3 Ways to Use Social Media for New Product Development

Buzzlogix

The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

article thumbnail

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60
article thumbnail

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). It’s a critical and cost-effective tool for gathering market and competitive intelligence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

article thumbnail

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109