Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154

Analytics Brands CPA Overview 154

Jon Loomer

FEBRUARY 28, 2024

Here is a collection of those 21 performance goals (subject to change, but as of February, 2024), Meta’s definitions, the various combinations that allow you to access them, and when you might use them… 1. Ad Recall Lift Definition: We’ll try to show your ads to people who are likely to remember seeing them.

Eventful 191

Eventful Conversation Campaign Types 191

Ignite Social Media

NOVEMBER 15, 2019

People are also more likely to create UGC if they think the brand might see it, and are definitely going to share it with their friends and family if you use their content (as long as you properly credit them; see my tip about hashtags). That wraps up my no-cost ways to boost your follower count. Photo credit Behy Studio. Contact us.

Cost 144

Cost Social Media Hashtag UGC 144

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Meta reported a steady drop in average cost per ad.

CPM 196

CPM Facebook Sample Samples 196

The Realtime Report

JULY 25, 2019

Debunking Social Media Marketing Myths. These days, people go to social media for marketing. If you are new in the social media marketing game, you may need help. Actually, there are a lot of myths going around about social media marketing. Hiring a social media marketing team is just for big companies.

Social Media 162

Social Media Marketing Training Cost 162

Ignite Social Media

MAY 6, 2020

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. We all should.

ROI 154

ROI Marketing CPC Retail 154

Ignite Social Media

APRIL 2, 2020

Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok. In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Jon Loomer

JANUARY 23, 2023

” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. Metric Name Change You may notice what looks like a new metric called Cost Per 1,000 Accounts Center Accounts Reached. This is simply Cost Per 1,000 People Reached, but renamed.

Metrics 183

Metrics Cost Instagram Examples 183

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Influencer Marketing Survey 107

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

Trends 166

Trends Marketing Influencer B2B 166

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. Generate your marketing emails with Getresponse Getresponse is a really good, cost effective, email marketing tool.

Tools 82

Tools Vimeo Marketing Feed 82

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. Here are some areas where marketing can help: Identifying Watering Holes.

Training 174

Training Forums Team Curation 174

Jon Loomer

FEBRUARY 26, 2024

Here, Meta highlights the 33% lower cost per result based on an experiment run from March to June 2023. This could help assure that anyone who sees your ads will at least be in your target group (even if limiting expansion might increase costs). But it definitely doesn’t make sense when using Advantage+ Audience.

Construction 181

Construction Cost Issues Conversation 181

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

MAY 4, 2023

But, we did notice some providers opting to pass the increased cost onto their customers in the form of higher subscription fees. As professionals in the digital marketing space, we understand that changes in the industry are inevitable. I’ve explored quite a few during my journey as a trader and marketing professional.

API 52

API Price Marketing Analytics 52

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 98

Marketing Metrics B2B Software 98

Ignite Social Media

DECEMBER 11, 2023

At the same time, Elon’s actions on X have caused a significant exodus of big advertisers, costing the platform millions in lost advertising revenue. While I wouldn’t recommend shifting much of your social media marketing energy to Threads just yet, it’s definitely worth keeping an eye on over the first half of 2024.

Compete 101

Compete Energy Social Media Platform 101

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Jon Loomer

NOVEMBER 6, 2018

It’s definitely that time of year. Definitions. For example, optimization to one advertiser I spoke to recently was “turning ad sets up or down” , where to me, optimization is the definition below. Account organization also has different definitions depending on the advertiser. Cost Per Result.

Organization 166

Organization CPA Facebook CPM 166

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Well, now’s the time to learn!

Influencer 111

Influencer Instagram Brands Marketing 111

Jon Loomer

JANUARY 22, 2024

Additionally, that tighter audience can drive up frequency, creative fatigue, and ad costs. The algorithm will do everything it can to get you those clicks at the lowest cost. You’d likely still run into quality concerns, but that will definitely be an issue if Meta can remove those guardrails and target whomever they want.

Embedding 163

Embedding Eventful Cost Issues 163

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017. Social currency = attention + action.

Course 163

Course Influencer Training Small Business 163

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. . A daily budget would allow your ad campaign to steadily penetrate your target market. How much do TikTok ads cost?

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

AUGUST 9, 2023

If you hover over it, you’ll get a quick definition. Click the link to get the full definition. If you roll with the defaults, Meta will attempt to get you the most optimized actions at the lowest cost. How much does it cost to get one of those actions? This is because it is also found in the glossary.

Advertising 148

Advertising Campaign Cost Compete 148

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment. Avoiding Random Acts of Marketing (RAMs).

Social Media 113

Social Media Marketing How To Template 113

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy.

Brands 90

Brands Marketing Influencer Analytics 90

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? That’s great!

B2B 111

B2B Video Strategy Marketing 111

Socialmedia.biz

AUGUST 4, 2018

New business owners are completely neglecting direct mail marketing nowadays. It seems as if companies are more focused on spending as little money as possible on their marketing efforts. Although it is possible to do marketing online without a big budget, your main objective should always be to attract more customers to your business.

Marketing 61

Marketing Campaign Cost Newsletter 61