Social Media Strategery

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc.

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Ten “Boring” PR Skills You Need to Have

Social Media Strategery

How much of that should be allocated to hard costs like giveaways or vendor fees? Learn how to adjust on the fly and reallocate costs as needed while still staying under budget. Learn how to create a project plan that integrates deliverables, interim deadlines and costs and how to manage against that. You aren't scalable.

Skills 120
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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs.

Yammer 132
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Agencies Should Start Thinking More Like Consultants

Social Media Strategery

Unfortunately, because much of what agencies produce has been commoditized, clients have squeezed agencies on costs. In the agency world, though, our clients tend to buy the stuff our people produce. The what is more important than the who. This has driven profit margins down and pitted agencies against one another in a “how low can you go?”

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

Using Google Images can cost you thousands of dollars. Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. A Jewel-Osco ad about Michael Jordan resulted in a decade-long lawsuit and millions of dollars in legal fees and settlements. A Tweet triggers a $6M lawsuit.

Content 50
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

It means learning more about paid media and how to incorporate those costs into budgets. Clearly, PR is no longer about just getting “ink” in print or pixels. It’s about developing multi-channel relationships with a variety of stakeholders.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. As much as I hate shoveling snow, I can’t possibly justify spending upwards of $500 on a snow blower that I might use five days a year and would take up space in my garage for the remaining 360.

Hotels 50