Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth.

Analytics 140

Analytics Report Social Media Google 140

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business.

HootSuite 140

HootSuite Features URL Template 140

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Don’t overlook “secondary” social conversations. Conversation. Step 1: Get started . Performance. Demographics.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

AUGUST 10, 2022

This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Sprout Social.

Influencer 112

Influencer Tools Marketing Software 112

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Metrics 145

Metrics Analytics Instagram Tools 145

Hootsuite

OCTOBER 25, 2021

Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media? Social media delivers a big ROI, and I cannot lie, friends.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JANUARY 24, 2022

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? You can also use social media to conduct A/B testing.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

OCTOBER 4, 2021

While your owned data serves as a critical input for your social strategy, it’s not telling you the whole story. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. are mentioned in larger conversations. Assess performance by network.

Data 124

Data Metrics Sentiment Analytics 124

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. Select the Best Template.

Facebook 162

Facebook Template Templates URL 162

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. While it’s tempting for businesses to simply “follow the money,” not everything you do on social media translates directly into dollars and cents. Why brands need a social media monitoring strategy.

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager?

Social Media Management 111

Social Media Management Skills Template Templates 111

Sprout Social

FEBRUARY 22, 2024

That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.

ROI 104

ROI Analytics Influencer Campaign 104

Sprout Social

NOVEMBER 28, 2022

This will help you connect your efforts back to business goals, and prove ROI. Engagements, followers and conversions are more than just metrics—they’re actions taken by fans. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Countdown a product launch.

Instagram 126

Instagram Engagement Brands Avatar 126

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

OnlineRockersHub Marketing Blog

MARCH 20, 2020

DrumUp has 60,102+ satisfied customers with its extraordinary feature, which helps you to share quality content on your Facebook account and establish an excellent and thoughtful conversation with your followers. It has customized templates, not pre-made templates. It has a limited template framework. Try Pagemodo.

Campaign 88

Campaign Tools Social Media Facebook 88

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. But when we tested it out as a new channel for AppSumo, it didn’t give us the ROI we hoped for. Now get on that social media success track!

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. 4 Essential enterprise social media management tips.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Hootsuite

JUNE 11, 2020

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. The more you know about your audience, the better you can target them, and the higher your ROI.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Includes experts tips for proving ROI.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

OCTOBER 28, 2019

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Conversion metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

JANUARY 4, 2021

Social listening can help you hone in on specific trends and content your target audience is most interested in and engaged with, which may spark a social idea worth pursuing. For example, a restaurant franchise used Sprout’s social listening tool to determine which menu item to feature in a new campaign.

Campaign 124

Campaign Social Media Marketing Metrics 124

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. Select the Best Template.

Facebook 60

Facebook Template Templates URL 60

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Target audience definition.

Template 145

Template Templates Social Media How To 145

Hootsuite

MAY 18, 2022

This is your one-stop shop for time management optimization. Keep reading to find out the 111 keyboard shortcuts for Mac and PC you need to know as a social media manager. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What’s a keyboard shortcut?

Social Media Management 101

Social Media Management Social Media HootSuite Sentiment 101

Keyhole.co

JULY 9, 2023

We bet whenever the social media management topic arises, Hootsuite is the first name that pops up. It is a legacy platform that was one of the first to cater to the ever-changing social media dynamics. Let’s dive in quickly and put an end to your social media woes once and for all.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Set S.M.A.R.T. Measurable. Attainable.

Template 145

Template Templates Strategy Social Media 145

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively.

Social Media Management 111

Social Media Management Social Media Tools HootSuite 111

Hootsuite

JUNE 29, 2020

In this guide, we explain everything you need to know to conduct an effective audit of your social media channels. We even have a handy (and free) social media audit template to help you get it done in no time. Bonus: Get the free social media audit template to see what’s working and what’s not.

Template 145

Template Templates Social Media HootSuite 145

Hootsuite

JULY 4, 2019

We’re also sharing 5 free templates created by our in-house design team to help you get started. Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. How to use the Facebook cover photo templates. Here’s how to customize our templates for your brand. Get the templates now!

Template 111

Template Templates Facebook How To 111

Hootsuite

JULY 20, 2023

In this post, we’re honored to share everything healthcare providers need to know to do social media analytics right. Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. These are daily pain points that brands face, and Sprout Social provides easy-to-use features to help brands respond to feedback and tackle issues effectively.

Reputation 98

Reputation Software Tools Sentiment 98