Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 97

Conversation Strategy Social Media Marketing 97

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Media monitoring.

Curation 88

Curation Social Media Management Tools Social Media 88

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The benefits of social listening span departments from Marketing to Product to Customer Support.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Here’s exactly how to do it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. The Social Media Manager. The Director of Brand.

Organization 121

Organization Sentiment Social Media Management Analysis 121

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Table of contents—feel free to skip ahead: What is conversational AI?

Conversation 78

Conversation FAQ Sentiment Banking 78

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. When I think about data, I inevitably think about social media. billion people are on social. What is social media intelligence?

Social Media 111

Social Media Sentiment Survey Marketing 111

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Social Media 138

Social Media Committee Organization Survey 138

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments. Watch the video below.

Influencer 141

Influencer Retail Marketing Discount 141

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 106

Brands How To Sentiment Metrics 106

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Report 127

Report Social Media Metrics Team 127

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 78

Tools HootSuite Team Social Media 78

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way.

B2B 155

B2B Sentiment Analysis Reputation 155

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Whether you’re new to the role or you really need to streamline your daily routine, a list of typical tasks can help you get organized and get better results.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. What Is Social Proof In Marketing? Think of social proof as a self-sustaining psychological feedback loop. Social proof: Boosts Conversions.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 110

Eventful Social Media How To Sports 110

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Take for example, Sprout’s AI-driven Social Media Listening solution. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. Just a thought. —

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. What is social listening? Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. Time your launch.

Products 132

Products Social Media FAQ Sentiment 132