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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. However, it is a good place for brands to join in on conversations already happening.

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

This opportunity also brings a big challenge to the table; the challenge of controlling and maintaining product perception worldwide across new social media marketing channels. What are the trends and how can we relate or implement this to the conversations or stories we want to create? What goes on in the country right now?

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The Top 10 Marketing Attribution Software Solutions

Oktopost

2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Software 101
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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Social Media Stat of the Week: Only 4.2% Erich Marx, Nissan @emarxe. Listen Now. ad spending is in Internet. of global ad expenditures.

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