Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. However, it is a good place for brands to join in on conversations already happening. They are also making a big impact on purchasing decisions.

Platform 272

Platform Social Media Influencer Trends 272

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The local community manager should thereby be positioned in the local country.

Activities 235

Activities Social Media Brands Guidelines 235

Socialmedia.biz

FEBRUARY 23, 2019

Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience. Regardless of what your reasons are, having the famous blue checkmark next to your username can help boost your conversion rates and make you more popular on the social media platform.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Oktopost

APRIL 22, 2019

2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family. An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion.

Software 102

Software Marketing Analytics B2B 102

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. This can be a very manual process. Keep it real—and keep the conversation moving! Fix It: How to Choose the Right Influencers.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Let them know how you found them (be honest).

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

NOVEMBER 15, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% Erich Marx, Nissan @emarxe. Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

JULY 19, 2012

It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. From the research I did, we’re just sort of preconditioned to process information visually, more so than auditory, etc. So, that’s part of it. Mark: Yeah.

Social Media 127

Social Media How To Consultant Data 127

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. But worry not!

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

FEBRUARY 22, 2009

Toby/Diva Marketing : In addition to conversations that evolve quickly changing opinions, what is your stance of content that is based on the person receiving payment for content (pay per post) or receiving free products? Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

APRIL 14, 2015

Here’s exactly how you—and your team—will be super successful with an agile blog planning process. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. It’s a minimum viable process. A great idea.

Process 60

Process How To Team Publishing 60

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

APRIL 6, 2010

It’s these types of processes that can help them “spread the word&# about who they are and what they do. Because your sequence allows you to test, track and tweak earlier in the process, I'm guessing you increase your chances of developing valuable content without wasting too much time creating birdcage liners.

Brands 143

Brands Content Social Media Consultant 143

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. No need to bounce around the web looking for the conversations my users, buyers, and potential customers are having. Get involved in the conversation.

Hashtag 138

Hashtag Influencer Trends Industry 138

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Building Trust.

B2B 145

B2B Survey ROI Metrics 145

Rebekah Radice

NOVEMBER 24, 2017

Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Here you can start tracking their conversations. No need to bounce around the web looking for the conversations my users, buyers, and potential customers are having. Get involved in the conversation.

Hashtag 60

Hashtag Influencer Trends Real Estate 60

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer? Great resource.

Social Media 155

Social Media Strategy Radian6 SM2 155

Convince & Convert

AUGUST 12, 2015

At CoSchedule, we’ve been able to speed up our editing process by an average of two and a half hours depending on the post, just by providing more direction to our guest authors before they begin writing. Takeaway: Use an agile process to tackle similar projects together during the week. Takeaway: Time is money.

Marketing 60

Marketing Project Publishing Survey 60

Webbiquity SMM

FEBRUARY 7, 2011

The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. He was just making conversation, but I was concerned. Those vendors are now in my network. Before using LinkedIn, I tried Google.

LinkedIn 109

LinkedIn Google Directory API 109

Sprout Social

APRIL 25, 2022

Visual content supports every stage of the buying process. A recent Forrester study found that short-form video plays a major role in the B2B buying process. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. If anyone knows anything about conversions, it’s the Unbounce team.

B2B 121

B2B Instagram How To Marketing 121

Buzz Marketing for Technology

JUNE 27, 2008

The psychological-neurological question : What cognitive, emotional, and neurological processes are involved in performing tasks that require each kind of digital literacy? The psychological-profile question : What personality characteristics are most common to each group of individuals?

Skills 207

Skills Education Telecommunications Journal 207

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). Increase conversions on your website. You can also track conversions.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. Social Media: A Must For CEOs Of The Future by V3 Integrated Marketing.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 22, 2010

But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless. In either event, your job in this circumstance is to create conversation. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). The benefits of having a list have been well documented, but let me refresh you on the basics: You can ‘test’ different message text, subject lines and subscriber entry points to maximise conversions.

Sites 96

Sites Industry Blogger News 96

Buffer Social

MARCH 16, 2017

Conversions. Conversions. Additional step: After choosing this objective and naming your ad campaign, you’ll need to choose the website or app you want to promote and a Facebook pixel or app event to help track the conversions. Once you are set up, here’s a quick run-through of the process in three simple steps: 1.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

If nothing else, you’re part of the conversation. But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales&# perspective. Some follow brands just for deals and specials, others for conversation.

Social CRM 145

Social CRM Twitter B2B CoTweet 145