Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) nBA Pulse Dashboard.

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Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Messenger is becoming an essential marketing and communications channel.

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News Research Facebook YouTube 225

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook has introduced the use of hashtags !

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Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps.

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Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Related articles.

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Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Twitter for companies.

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Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JULY 19, 2013

This will indicate the strongest relationships and where the brand participates in larger Twitter conversations with other users. Upgrade Your Twitter Marketing. Featured Headline Social Media Twitter analytics Best practice Social network' How big is this the group in relation to the number of followers overall?

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Twitter How To Social Networking Activities 320

Sherrilynne Starkie

DECEMBER 18, 2017

The essential point is that Facebook ads have big impact no matter if the objective is awareness, consideration or conversion Click To Tweet : The recent Canada 150 celebrations campaign gained broad national awareness thanks to Facebook video ads which featured celebrations from across the nation.

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Sherrilynne Starkie

APRIL 17, 2012

Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. VISIT MY FACEBOOK PAGE.

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Social Media ROI Collaboration Newsletter 313

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. What really matters in this context?

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Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. So the process is this.

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Sherrilynne Starkie

DECEMBER 20, 2014

Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. Featured Headline Social Media Twitter'

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Twitter Hashtag Skills Conversation 279

Sherrilynne Starkie

APRIL 26, 2015

The conversations became a lot more interesting, and having direct and immediate access to fascinating people all over the world made the experience a lot more compelling. Hashtags too are really useful in following trends and conversation threads. I really didn’t get it. But that all changed as Twitter’s user base grew.

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Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing.

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Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

AUGUST 26, 2013

Both sides will learn from such conversation making future relationships better and stronger for all parties. More PR Agencies Move Into Media Buying. Featured Headline Social Media agency Marketing PR public relations relationships' Don’t delay payment. Related articles. Did Google just kill PR agencies?

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