yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

Feed 145

Feed Feedly News Facebook 145

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 117

Industry Real Estate Social Media Sports 117

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. And the proof is in the industry leading content their channels produce daily.

Social Media 98

Social Media Marketing Nielsen Resources 98

agora pulse

SEPTEMBER 1, 2020

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Track your Facebook Ads insights with one of our favorite social media marketing tools.

Social Media 210

Social Media Tools CPC URL 210

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

MAY 21, 2024

Leveraging our expertise in social media marketing , we crafted a multifaceted campaign that seamlessly blended themed days, tailored prompts, visually stunning content, and strategic audience engagement tactics.

Campaign 160

Campaign Engagement Brands Case Study 160

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

Social Media 194

Social Media Marketing Proposal Influencer 194

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

LinkedIn 203

LinkedIn Marketing Eventful Compete 203

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

Instagram 191

Instagram Tools UGC Marketing 191

Jon Loomer

DECEMBER 18, 2023

Industry Some industries are naturally easier than others when it comes to attaining a high level of success with Meta ads. That doesn’t mean that you should avoid a challenge, but understand how industry impacts expectations. Finally, it’s helpful if you can find a niche by industry. Optimize for purchases?

Construction 187

Construction Advertising Industry API 187

Social Media Strategies Summit

SEPTEMBER 22, 2021

Buffer makes it simple to track down the most important conversations your customers are engaging in online. Once you’ve found them, the centralized dashboard and shared team inbox allow you to join in those conversations and drive audience engagement. Key Features. Key Features. Key Features.

Social Media 175

Social Media Tools Sentiment Price 175

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Just feed in keywords and select the custom period using QuickTrends. Pros It is easy to monitor the success of marketing campaigns. And then, the needle points to a free tool.

Industry 52

Industry News Google Brands 52

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What kind of conversations make the most sense for the platform?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

Trends 168

Trends Marketing Influencer B2B 168

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. How to add hashtags to your LinkedIn posts Posts are the bread and butter of LinkedIn feeds.

Hashtag 107

Hashtag LinkedIn Trends Analytics 107

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142

Research Social Media Airlines Marketing 142

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles. It’s efficient in many different ways, and a practice that any business should take up.

Social Media 91

Social Media Content Marketing ROI 91

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. We’ve outlined the components of a successful foundation below.

Twitter 145

Twitter HootSuite Marketing Hashtag 145

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Or to respond to pertinent online conversations even when you’re not tagged.

Insurance 88

Insurance Social Media Policies HootSuite 88

Sprout Social

MAY 7, 2024

Monitoring should be a key aspect of your overall TikTok marketing strategy. To see all the conversations about their business on TikTok, many brands use social media monitoring tools. Integrations: An ideal monitoring tool should integrate seamlessly with the other marketing and analytics platforms in your tech stack.

Tools 96

Tools Strategy Brands Sentiment 96

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. We’ve included specific prompts for over 25 industries and professions! The global AI market size is expected to be worth $407 billion by 2027. 67% of executives do not expect generative AI to significantly disrupt their industry. 46% of U.S.

Statistics 92

Statistics Marketing Organization Training 92

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Impressions are calculated by tracking the total number of times your content was displayed across a platform, like in the user’s feed or search results. Those include engagement, clicks, or conversions.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved).

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Well, now’s the time to learn!

Influencer 106

Influencer Instagram Brands Marketing 106

agora pulse

JUNE 23, 2020

Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. Pinterest marketing. So, let’s get started and look at the Pinterest marketing techniques you will want to know about. Pinterest marketing tips. Content marketers across the land can rejoice!

UGC 138

UGC Marketing Feed Feedly 138

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. Marketing for beauty brands affords a ton of creative freedom.

Industry 100

Industry Social Media Hashtag Instagram 100

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Key Takeaways. Be Strategic with Paid Media.

Social Media 163

Social Media Strategy Marketing Retail 163

Keyhole.co

SEPTEMBER 15, 2023

By following the steps and insights shared in this article, you’ll learn how to use Instagram Live to expand your brand’s reach and the best ways to incorporate live video into your marketing strategy. Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format.

Instagram 52

Instagram Brands How To Marketing 52