Hootsuite

APRIL 21, 2022

Listen in on conversations about your brand. Social listening is the process of scanning social media platforms for mentions and conversations related to your brand — and then analyzing them to drive actionable insights. Listening to customer conversations helps you better understand what your audience expects from your brand.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. 85% of Pinners are on mobile.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Writtent Blog

JULY 6, 2016

83% of HubSpot users had an increase in the conversion rate of leads to their customers. In 2014, the average online conversion rate amounted to 2.95%. Only 41% of marketers are sure that they can adequately measure their social media ROI. jump in conversions. Image Credit: MarketingCharts. Source ). Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83

Hootsuite

JULY 2, 2019

An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Hootsuite Amplify is a mobile employee advocacy tool.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

SEPTEMBER 21, 2015

Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach. So instead of telling you everything you’re doing wrong, I thought I would sweeten the deal.

Tips 60

Tips Case Study Fashion eBook 60

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. We do track our marketing and communications channels individually and in integrated fashions – this discussion is only about website engagement. Volunteers. Wish referrals.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. We do track our marketing and communications channels individually and in integrated fashions – this discussion is only about website engagement. Volunteers. Wish referrals.

Engagement 116

Engagement Metrics ROI Sites 116

Later

DECEMBER 3, 2019

Later customer and global fashion brand Mr. Porter, was one of the first to take our Instagram Stories scheduler for a test drive in early 2019. . Shopify stores will know exactly how much revenue each Instagram post generated through the link in your bio—a major help to businesses wanting to measure ROI from Instagram.

Features 53

Features Review Instagram Hashtag 53

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Later

JANUARY 2, 2019

Last year, we saw fashion and beauty brands like Revolve, Benefit Cosmetics, and Chloe invest heavily in influencers by taking them on glamourous vacations , all in the name of selling product. Instagram Marketing Trend #4: Tracking ROI From Instagram.

Trends 94

Trends Instagram Marketing Authentication 94

Diva Marketing Blog

JANUARY 31, 2017

Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. Stone Payton, Business RadioX® : Almost none in most cases -- I want the conversation to be fresh and authentic, so I'm going to be asking the same questions our listeners would be asking.

Small Business 40

Small Business Authentication Communities Questions 40

Diva Marketing Blog

JANUARY 31, 2017

Lee Kantor, Business RadioX® : I think radio or audio interviews are a more effective way to capture authentic, deeper conversations. Stone Payton, Business RadioX® : Almost none in most cases -- I want the conversation to be fresh and authentic, so I'm going to be asking the same questions our listeners would be asking.

Small Business 40

Small Business Authentication Communities Questions 40

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Improved conversion rates. With targeted and personalized shoppable ads, you can increase the odds of a conversion. And it panned out well for Jane, a boutique fashion shop for women and children.

Buy 139

Buy Brands Apparel Content 139

Later

MARCH 30, 2020

While the world around us shifts and adapts, we can’t help but notice how social distancing is affecting how we are using social media, and we think it’s important to keep the show rolling weekly and have a conversation about the changes that we’re seeing. ?? ?? 32: 4 out of 5 Pinterest Users are on Mobile .

Statistics 67

Statistics Social Media Marketing Instagram 67

Oktopost

JUNE 22, 2021

Marketers have consistently found that for every $1 spent on email marketing, they can generate $44 in ROI. . Aside from that mouthwatering ROI, another reason email is hot right now is due to the pandemic. Of course, targeting the right person increases your conversion rate. The numbers don’t lie. Follow the Data.

B2B 113

B2B Marketing Newsletter ROI 113

Techipedia: Tamar Weinberg

JANUARY 14, 2009

WordPress SEO: Definitive Guide to High Rankings for Your Blog is written by WordPress optimization expert and coder Joost de Valk and gives you some great tips on how to use WordPress in a search engine friendly fashion. What is the ROI for Social Media? How Does a Company Dip its Toes in the Conversation? :

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Including a video on your landing page can increase conversion rates by 80%. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Kikolani

NOVEMBER 29, 2010

Ali’s Blog covers business, fashion, finance, personal development, and more. Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Follow her @alibrownla on Twitter. Amy Parmenter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 24, 2012

We also did screencasts, and then we also did phonecasts as well, so screen captures of mobile apps. I mean, it’s not really an enjoyable conversation to have. But the advantage is that all the information is presented in a linear fashion. It’s exciting, man. I mean, we just got them up. It’s tough.

Social Media 115

Social Media API Training Class 115

Buffer Social

JUNE 24, 2019

In the case of a chatbot, the task being automated is a 1:1 conversation with a person. Mobile Monkey. Build your bot its very own conversation tree. This is why a conversation tree works so well. Avoid fully open-ended conversations. Just stay consistent with it throughout your conversation tree.

Strategy 73

Strategy Marketing Survey Newsletter 73

Sprout Social

SEPTEMBER 28, 2020

And on top of that, they have to monitor and engage with their community and turn data into a story to prove the ROI of their work. Sprout Social can help boost your productivity, maximize your marketing impact and show real ROI to your bosses. In the Bot Builder, you can customize a tree of conversation flows.

ROI 124

ROI Team Social Media Management Marketing 124

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Not an overwhelming participation rate.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buffer Social

JULY 8, 2019

We were curious ourselves to find out the specific strategies that drive engagement and ROI on Pinterest. The best brands are using this data just like you would with your Facebook, Instagram, and Twitter data — you can use it to measure the performance and ROI of your ads and improve your targeting for the future ads you run.

Strategy 73

Strategy Marketing Hashtag Sample 73

Webbiquity SMM

SEPTEMBER 8, 2010

Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K And my favorite: “The ROI of social media is that your business will still exist in five years.&#. goes to Facebook. Report: 6.8%

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. We have the option to watch, listen, join conversations, give our opinions and make real friends. Hence, the ROI of social media. Life is so boring under those conditions.

Social Media 153

Social Media Strategy Consultant Social CRM 153