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The World Of Thumbonomics

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If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. Enjoy the conversation.

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The "I Like You" Myth

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Brands will tell you that Social Media is all about a conversation. Personally, I'm less excited about the idea that brands can engage in a "conversation." " The more sniffing around I do, the less I see conversations and the more I see moments of engagement. find a semblance of a conversation. engagement.

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The Business (To Business) Of Social Media

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Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. Are the consumers there? sldieshare.

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A Pinteresting Story

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That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. conversation. or that any other competitors are waiting in the wings. business column. chad hurley. digital object.

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28 Qualities of Amazing Content Marketing

Pam Moore

The truth is content marketing has been around for decades, since conversations and business has existed. Those same people are now often slingin' Facebook groups or some random other shiny object telling you it is going to save your business. Findable – If your target audience can't find it, it's all for nothin'!

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You Don't Have A Branding Problem.

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How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? Do you know your true conversion rates? The issue is systematic.

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Your 2011 Digital Marketing Reboot

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We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ? Are you findable?

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