The Liberation Of Comments And The New Storytelling
MARCH 3, 2011
There's no question that they could have pushed this even further by adding a "Comment On Facebook " call to action as well. When someone responds to a Blog post in their own Twitter feed, they are helping the Blogger to make their content more shareable and findable. Everyone now has a publishing platform - in one form or another (we can point to Twitter and Facebook for democratizing publishing even more than Blogging, Podcasting and YouTube has). facebook. findable. People leaving comments on a Blog has changed. You see the whole conversation.
Facebook Is About To Explode (In A Good Way)
AUGUST 2, 2013
Facebook is just getting started. But that''s not the reason you should reconsider what Facebook can do. In the past few years, Facebook has made some significant moves that have placed it on a course for a more expansive offering. The big new thing about Facebook. While everyone was paying attention to the stock price yesterday, Facebook also announced something called "embeddable posts" (more on that here: Mashable - Facebook Introduces Embeddable Posts ). Facebook begun the tearing down of the walled garden a while back. facebook.
10 Reasons Why You Should Give Facebook Live Video a Go
MAY 15, 2016
Have you tried using Facebook Live Video to communicate with your audience? This week I want to explore Facebook Live in a little more depth than I’ve done before. Today (below) I’m going to share 10 benefits of giving Facebook Live Videos a go. Tomorrow I will share 12 types of Facebook Live Videos that You Could Create. Here’s what to expect. Genera
A New Way to Calculate What Facebook is Worth to Your Business
Convince & Convert
MAY 23, 2011
Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes you’ve accumulated is akin to your email list. The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate.
The "I Like You" Myth
OCTOBER 11, 2011
The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. The brands that make their content as shareable and as findable as possible are the brands who will find and connect with the people who are actually interested in them. How often do you run into a Facebook page for a brand that you like and the main call to action is "like us on Facebook!" The future of brands won't be about ads on Facebook or responding to a crisis on Twitter.
What is Web Presence Optimization, and Why Should I Care?
OCTOBER 11, 2011
Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook. Web presence optimization provides a structured approach for maximizing your “findability” online. Web presence optimization (WPO) is the art and science of being found online. It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. And getting found is the necessary first step to winning that business.
Repetition is In and Blogging Is Back
JANUARY 27, 2011
over Facebook and Twitter. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). Photo by Sydney Stokoe. One of the (feeble) reasons I give for not blogging frequently enough is that I don’t like to repeat myself. As I’ve been blogging for eight years I’ve said a. stuff about business blogging. Things change.
A Pinteresting Story
JANUARY 31, 2012
That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). facebook. or that any other competitors are waiting in the wings. That Pinterest thing. Is Pinterest delicious?
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Creating your profile on each of the major social networks is a first step, but just that. Interact (e.g., Recommend.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).
The World Of Thumbonomics
APRIL 22, 2012
If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start. facebook. findability formula. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. blogging.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
Facebook , YouTube , Twitter , blogs, whatever are ambiguous. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). They balked at Facebook, until they were forced to understand that the work is about creating social stories that make sense in the context of the newsfeed. Even while they are forced to divert media spend to Google, Facebook, Twitter and beyond, this shifting of media dollars still constitutes a minor effort. facebook. or another place to put an ad. Epiphany! advertising.
Don't Quit. Yet
AUGUST 19, 2011
Are you thinking of quitting Twitter or Facebook or Blogging? The people that are really enjoying it are now considering quitting Facebook and Twitter for it. Today, Hugh MacLeod , decided to quit Twitter and Facebook. In his Gapingvoid Blog post, "Reclaim Blogging": Why I'm giving up Twitter and Facebook , he says: "Keeping up a decent blog that people actually want to take the time to read, that's much harder. Besides, even if they're very good at hiding the fact, over on Twitter and Facebook, it's not your content, it's their content. facebook.
You Don't Have A Branding Problem.
MAY 9, 2013
How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? Making the content that you are creating as shareable and as findable as possible? facebook. advertising brand branding communications data facebook lifetimevalueofthecustomer logo marketing marketingoptimization mobileapp pathtopurchase pressrelease socialmedia technology webanalytics website youtube
The Business (To Business) Of Social Media
MAY 3, 2012
Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. They're on Facebook, Twitter and LinkedIn. For those used to Facebook and Twitter, this is all very obvious. What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. facebook. brand.
Some Questions About Your Questionable Content
APRIL 9, 2014
Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? Is our content both findable and shareable to everyone that it needs to be? facebook. facebook post. Marketers, we have a problem. If I told you forty characters, what would your reaction be? tweet should be 100 characters (even though Twitter affords you 140 of them). It makes perfect sense, right? So mystical.
Why Email Needs A Facelift
NOVEMBER 13, 2012
That these young people are abandoning email and using platforms like texting, chat or even Twitter and Facebook to communicate with one another. We need to make it as shareable and as findable as possible to those that need it. facebook. There has got to be something better than email. As each email comes in we move it, push it and poke it in hopes of getting it into the right place, but it doesn't end and - like Tetris - the pieces just continue to fall until the screen fills up and all we can do is claim email bankruptcy. Game over. Email makes life easy. Literally.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Facebook. 11 Ways to Lose Your Job on Facebook (Jeffbullas.com): This section is about social media and hiring — how about the opposite? This post explores YouTube, Twitter, Facebook, and Flickr. Facebook.
Are You Ready to Listen Differently in Social Media?
Convince & Convert
DECEMBER 15, 2015
But if they tweet or leave a Facebook comment, will you even see it? It was only findable because he had location-tagged the Mall. Image via BigStockPhoto.com. My new book is called Hug Your Haters: How to Embrace Complaints and Keep Your Customers (amazing bonuses worth thousands of dollars if you order here ). If someone calls, the phone rings. With location-based social listening.
The Most Exciting Thing Happening In Digital Right Now
JUNE 21, 2012
It's not Facebook. If those community members derive value from what the entrepreneurs are offering, they will naturally make the Kickstarter project shareable and findable to everyone that they know. facebook. amandapalmer commerce creativeprojects creativity crowdfunding entrepreneur entrepreneurship facebook ideation kickstarter neweconomy onlinecommunity patronofthearts pebbleepaperwatch sethgodin startup theicarusdeception twitter wikipedia youtubeIt's not Twitter. It's not YouTube. It's Kickstarter. What is Kickstarter? The face of success on Kickstarter.
JUNE 20, 2011
Making your content as shareable and as findable as possible. Connecting to the people who truly do want to be connected to you (not just the ones who "like" you on Facebook because you're subtly bribing them). facebook. content digitalmarketing facebook innovation marketposition marketing marketingdepartment marketingrevolution mobile socialmedia story technology viralIt's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. defendable and unique market position. Don't try for viral. It's boring. sadly.
And You Will Know Us By The Trail Of Content
AUGUST 1, 2012
It probably happens on a daily basis. I see people sharing and commenting on all sorts of compelling content in places like Twitter , Facebook , LinkedIn , Pinterest and on their own blogs, etc. We live in a day and age when the content that is created is now all indexable, shareable and findable forever. facebook. advertorial apathy blog brand brandedcontent content contentlegacy contentmarketing facebook fastcompany genesimmons kiss linkedin pinterest podcast publisher publishing readerengagement thenewyorktimes twitter wiredWhat's your endgame? Nothing more.
Three Ways to Increase Engagement On Your Website
OCTOBER 24, 2011
Specific keys to increasing customer engagement on your website are: Make your key people “findable” on your website and elsewhere on the web. If you’re buying a house, you may not want to be friends with your realtor on Facebook—but a realtime video tour of a house you’re interested in would be cool. Today’s guest post is written by Lief Larson. They can even do the opposite.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Mark Walsh reports the findings of an Altimeter Groups study showing that “global corporations are now struggling to manage an average of 178 business-related social media accounts, spanning Facebook, Twitter, LinkedIn, YouTube and Foursquare, among others…Social media has often been harnessed haphazardly for marketing, sales, customer support and product development. Get a dog.
The Art Of Marketing
JUNE 17, 2016
Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact. Brands think that they need to keep up a frenetic pace of posting on Facebook or Snapchat, for example. facebook. What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her name was Bethany Mota. million followers on Instagram , 3 million on Twitter. always.
Slimy Sales And Marketing Tactics
FEBRUARY 16, 2012
I'd much prefer that Twist Image makes itself as findable and as shareable as possible. Look at what a brand is willing to do simply get someone (anyone) to like their brand on Facebook. facebook. advertising blog brand businessopportunity communitywork facebook googlealerts inboundmarketing industryassociation jeffreygitomer linkedin magazine marketing marketingleadership marketingservices marketingtactic mediacompany newbusiness newspaper pitch podcast powerpoint relationship salestactic salesperson socialmedia thesalesbible twitterAre you a salesperson? Over what?
Unfriend, Defriend, Kill Your Friend
JANUARY 12, 2016
Studies from the Pew Research Center and the New York Times indicate the typical American has 245 Facebook friends and knows 600 people both on and off the social network. In other words, if you’re a typical American, 355 of your peeps don’t use Facebook. When did it become normal to befriend people you don’t know? I’m not specifying Facebook. And she.
The Other Side Of Comments And Community
APRIL 6, 2011
Blog to make the content I think about as shareable and findable as possible. Anyone can now use platforms like Twitter , Facebook , YouTube and even a Blog of their own to comment and feedback and extend the community or conversation. facebook. blogcomment blogger bloggingstrategy businessbook content facebook ginidietrich networking onlinecommunity podcast publishing recognizedauthority sethgodin socialcreature socialmedia socialmediastrategy speakingengagement spinsucks twitter webanalytics youtubefeel like a moron. What if your goals are different? blogger.
Content Is Everywhere - The Changing Tide Of The Internet
FEBRUARY 7, 2011
Facebook begins distribution of their "like" button, so that consumers can "like" anything on any site (not just within the walls of Facebook). You can read more about this here: Facebook Isn't (Just) A Destination. It's something that companies like News Corp , The New York Times and even Google and Facebook could learn from. You can read it on Facebook, on a Blog aggregator and you can comment anywhere you wish (on Twitter , YouTube. facebook. It's no longer about sending people to your website. Need some proof? Check. Check.
Has Search Replaced Bookmarking?
DECEMBER 18, 2010
Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). We didn't have online social networks like Twitter and Facebook to ask our "friends" questions. I'll often ask my connections on Twitter and Facebook if I need something specific (i.e.: Things are findable. Knowing what people are bookmarking and tagging is still interesting, but not that much more interesting than seeing what they are now sharing on Twitter, Facebook and beyond. facebook. Search has changed. bookmark. yahoo.
Sharing Is Caring (And Selling)
APRIL 17, 2012
At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). This is the kind of data that more businesses need to think about: "62% of survey respondents said they had ever read a comment on their Facebook page from a friend talking about a product they purchased, while of those, three-quarters clicked on the product link in their friend's comment.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
Your 2011 Digital Marketing Reboot
JANUARY 6, 2011
We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc. What about your more visible profiles in places like LinkedIn, Facebook and Wikipedia ? If you don't have profiles in some of the more popular online social networks, you should get started on populating your content there as well (it bodes well for making your business more findable). Are you findable? facebook. Do you own your brand online?
The Art And Innovation Of Listening
MARCH 29, 2011
As more and more people leverage platforms like Facebook , Twitter , YouTube and blogs to publicly share their love or hate for a brand, the more complicated responding becomes for organizations of every size that are not accustomed to handling customer service issues out in the open. Everything that is being said (the good, the bad, the ugly and the neutral) is not only being retweeted and posted on people's Facebook walls, but that content is also being indexed by the major search engines and easily findable. facebook. Social 2011. brand. brand reputation. content.
Six Tips to Go Mobile without Going Broke
FEBRUARY 20, 2012
How to make sure you’re “findable?” It’s somewhat time consuming, but pretty simple. Visit sites such as Yelp , Bing , Yahoo Local , Google Places , Foursquare , and Facebook , and follow the instructions to “claim” your business and it’s location. Today’s guest is post is written by Eric Koester. When Gini Dietrich made her 2012 predictions , she (correctly) included integration of disciplines and social commerce. But, I’d expand social commerce to be a bit more broad. At Zaarly, we’ve interviewed hundreds of small business owners. Cost: Free . 2. Cost: Free. 3.
Onward, to Total Immersion!
The New Strategist
JUNE 28, 2014
Being findable online was no longer an option, even for well-established B2B brands. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. My next challenge has arrived, and oh what a challenge it will be. wonder. Period.
The 3 Building Blocks of a Blockbuster Blog
MARCH 15, 2015
Make Your Blog Findable – By People and Search Engines Alike. Put up links to your latest blog post on social networks like Facebook, Twitter or LinkedIn depending on what type of audience you’re targeting. Related: Tips and Tricks to Nail Facebook Advertising. The Lowdown on Facebook Advertising, and What We’ve Found Works Really Well. Is it mobile-friendly?
One Last Comment About Blog Comments (Hint: They're Back)
MAY 23, 2014
Some notable sites had decided to shut their comments down, and allow the discourse to flow wherever it may (on Twitter , Facebook , someone else''s blog, etc.). To me, what makes any piece of content "social" is how shareable and findable it is. Yes, the links were shared on Facebook, Twitter and beyond. facebook. article audience blog blogcomment blogcommentmoderation blogcomments blogpost blogger book content disqus facebook presentation publishing readership social socialmedia spam spammer twistimage twitter wpp I''ve missed you. What did I say?
At it's ? Social Media Is Our Teacher.
Diva Marketing Blog
DECEMBER 31, 2011
Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. So you see, Divas and Divos, although when you first unwrapped your social media present you might have assumed it was simply a Facebook game or Twitter chat. One of the aspects of social media that I like most is what is at the very ?.
What Kind Of Marketer Are You?
OCTOBER 14, 2011
Yes, a TV show that you can run an ad on is similar to a Facebook page where you can run an ad on. How do we open up our brand to make the things we sell more shareable and more findable? Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. This is a dis-service to Digital Marketing. How do we build loyalty? brand.
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.
Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
MARCH 8, 2013
Now more than ever, websites need to make sure that the elements of usability and findability are in the proper ratios. Be sure to follow Kristi on Twitter , Facebook , and Google+. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content.
Are You a Generous Blogger?
JULY 16, 2011
“Of course ! I’m a lovely blogger! I’m always giving stuff away—advice in my posts, free chapters from my ebook, whitepapers, time, and a whole swag of fun fun fun on my Facebook page!. Generous bloggers let their content and actions do the talking, while their easily findable bio, linked name (in post comments), or contact page lets readers get in touch, or get more information, if they’re interested. I know what you’re thinking. That’s great—and certainly generous—but what I’m talking about is something different.