And now Facebook allows you to do the same with improved friend lists known as smart lists. Actually, you have always been able to do this with with Facebook friends lists – but you had to do the work manually. Now Facebook is tapping into our social graphs to make the job quite intuitive and much easier. For many years now we have all been helping Facebook to build our social graphs   – those digital maps that define us online based upon our personal profiles, friends or connections, and everything we share. Social Graphs and Smart Lists. Wanna play? MORE >>

Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Accidents are more likely to happen at intersections, and in many respects businesses are facing an intersection that involves Facebook, Google+, Twitter, and other social media channels. Facebook is For Friends and Google+ is For Business. Facebook is for friends and Google+ is for business.”. The CrossRoads of Facebook and Google+. MORE >>

Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it relates to your business and mine. It is interesting that LinkedIn’s share price doubled the day of its IPO, whereas that of Facebook remained flat. By comparison, the Facebook model is driven by advertising revenue. How about you? What’s MORE >>

With guidance and nudges from my friends at Dialing 8 , especially Ali Goldfield and Craig Kamman , I made a Facebook welcome page with Pagemodo. There are many simple templates for Facebook pages (and fancier ones if you go “pro” with Pagemodo – which I may still do). It helps make you findable in search engines. There, typed that in, chose a few pictures and Easy-Peasy – Pagemodo helped me put up a Facebook Welcome Page in 12 Minutes. Have you found an easy Facebook Tab or Page editor to spruce up your Facebook presence? MORE >>

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes&# you’ve accumulated is akin to your email list. The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. The number of thumb ups and comments on your musings is your Facebook feedback rate, which is statistically similar to click-through rate in email. How does this strike you? MORE >>