Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Regardless, thanks for visiting!

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here. Wanna Subscribe?

Google 254

Google Class Creative Commons Yahoo 254

Jason Yormark

AUGUST 30, 2009

He’s done his homework on this one as it’s filled with a ton of real world examples of how a handful of businesses have won and lost in the social media game. You can follow any responses to this entry through the RSS 2.0 Sparking controversy has always been a tried and true tactic to increase readership and conversation.

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Review Case Study Postrank Study 209

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? How will they change their landing page/site to optimize conversions? We are also] considering changes to the micro-site to track conversions from site to scorecards to email campaigns that hopefully lead to sales. Theory is all very well, they (you) said. Sales of what? pts Settings.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. pts Settings.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 6, 2010

Using Jimi Hendrix as an example would get ME revved up. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Quite frankly, it got me a little nervous presenting this information in that kind of way. But my experience and instincts told me three things: 1. And it paid off. pts Settings.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 5, 2010

This post is a great example of a charitable endeavor that is also concrete, as opposed to cosmetic. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

JANUARY 3, 2011

I’m a poor example, but every time I did this, I felt much better. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Hopefully all will go well with your new employer; but if it doesn’t, you don’t want to have to start from scratch. Make sure you take lunch breaks.

Tips 159

Tips Class Postrank Comments 159

Waxing UnLyrical

JANUARY 13, 2011

Someone sitting in Brazil, for example, likely won’t randomly search out our institution. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Perfect example of that. Content reach New audiences mean new opportunities. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

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Class How To Applications Course 227

Waxing UnLyrical

DECEMBER 21, 2010

It really is a conversation platform. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. More often than not, I’ve found sharing those thoughts is what sparks conversation. It syncs with several platforms. Regardless, thanks for visiting!

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&#

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Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Click on the “404 Template&# link on the right (it’ll have “404.php&#

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Class Tumblr Template Templates 241

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. Yes, really! pts Settings.

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List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Class 226

Class Blogosphere Blogger Creative Commons 226

Kikolani

JANUARY 16, 2011

Be sure to list your new blog URL as well as your new RSS feed URL in that post so people can subscribe easily to your new site or visit it directly. Not everyone wants to go through RSS or email – some may just prefer your Facebook fan page or Twitter. Less links and more conversation is key.

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. pts Settings.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? For example, are you responding to other people’s tweets with your own thoughts on a particular issue? Please do share via a comment below, so that we can continue the conversation and learn from each other. Ask yourself these questions: Are you commenting on other people’s blogs?

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Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Class 233

Class Campaign Klout Influencer 233

ProBlogger

APRIL 6, 2011

Examples of four common actions that you can sell: sales: work out how you can sell their stuff directly within a matter of clicks. high-quality website visitors (defined by a conversion or engagement). increasing their email/RSS subscribers, followers, fans. Conversions. How can you make money? Affiliate marketing.

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 21, 2010

John sets a beautiful example. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. You know, as you get ready to stuff turkeys and do all sorts of other unmentionable things. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified. Who owns the news? pts Settings.

Postrank 119

Postrank Conference Tourism Analytics 119

Viper Chill

MARCH 1, 2010

If you’re going to use any of the tools below, I recommend you use them not only to give you an overview of your projects, but as indicators as to what you can change to increase your conversions. If you see that a certain site is sending a lot of RSS subscribers, you can work to get more traffic from that source.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

NOVEMBER 18, 2010

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Regardless, thanks for visiting! pts Settings.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I wrote a post recently with a few examples of requests Ive heard from clients / prospective clients (at [link] if youd like to read).

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

SEPTEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Class 189

Class Comments Twitter Postrank 189

Waxing UnLyrical

DECEMBER 2, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

NOVEMBER 24, 2010

So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. pts Settings.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Convince & Convert

MARCH 3, 2010

and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING. We are a good example of a media outsider coming in with some fresh thought and making a splash. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

SEPTEMBER 2, 2010

By doing so, you can engage with them, continue your conversation outside of the chat, and the next thing you know, you’re on a plane to Alaska. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For example, this is the page I set up for #measurePR on WTHashtag.

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Twitter Hashtag Class Flickr 206