Jeff Esposito

OCTOBER 15, 2012

Last week I attended an off-site meeting for work. They produce relevant content and push pop-culture tie-ins, allowing parents to see many before airing (See: Katy Perry ). . At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? The reason behind this was tri-fold.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

FEBRUARY 21, 2012

This can be broken down by organic (impressions generated from fan page posts), viral (impressions generated by people sharing or interacting with a brand’s content) and paid (impressions generated by ads). The first are the content creators ; these users are proactively creating content on a brand page.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

FEBRUARY 25, 2013

I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active?

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 18, 2012

Users need their daily fix, making it a destination site and a place that brands need to be active. The new ad model encourages engagement on the brand’s page as opposed to sending traffic directly to the brand’s site. So if you take a second to read between the lines on this, you’ll see that content has been anointed king.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 9, 2012

What content do you offer them? So if you’ve read this far; thanks, I appreciate you for checking out this site. What perspective are you bringing to the table? What value does your story have to the audience? Why should they come back? For a company. What do your customers or stakeholders care about? Image - prettybooks.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

OCTOBER 29, 2010

What I didn’t think about was that with all of the personal data that is given out on these sites, it makes it very easy for a scammer or identity thief to do their job. In the past year mentions of social media sites on business cards has risen to nearly four percent of the sampling. but who owns the URL and content on the network?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

OCTOBER 11, 2010

Instead of letting the content on this blog go stale, I have reached out to some of my best friends in the online space to pen some guest posts that I am sure you’ll enjoy. Here is the schedule of the upcoming pieces and a link back to their sites and Twitter handles so you can check ‘em out: Kate Ottavio ( Twitter ) – 10/12 & 10/22.

Posterous 30

Posterous Upcoming Hashtag Twitter 30

Jeff Esposito

JUNE 2, 2015

If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking. You can also see how these demographics change over time and if ads or content help to shift that. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking. You can also see how these demographics change over time and if ads or content help to shift that. How many people are seeing them?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 27, 2013

Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Our constant need to multitask has overcome the human decency of paying attention to the people we’re around. On the business end, we all see it. So on both sides of the coin, Main Street and Wall Street are losing.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

AUGUST 6, 2010

The usage of news sharing sites is really something that is fresh and new so definitely give it a look. Given the general natures of the two genders, this should not surprise anyone, but the content is still pretty cool. Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 11, 2010

With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. As I previously mentioned, contests to me are a branding tool to increase awareness and buzz.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

DECEMBER 13, 2010

Julien Smith wrote an interesting piece the other day about increasing traffic to his site via Twitter. It also means that if the content can’t be expressed emotionally in words, I’ll take to video and photos to best portray the idea. The fact of the matter was that he just did one thing different – only posted things that were a 10.

Social Networking 28

Social Networking Twitter Sites Tips 28

Jeff Esposito

SEPTEMBER 1, 2010

Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site. From there it is about keeping lines of communication open and pumping out great content. Sounds easy right?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. The reason being is that the content is so fresh and always on point. Customer Service on Twitter, Should You do it? Some smart responses in the comments as well.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

AUGUST 3, 2010

I think to get a well rounded perspective on true influence a combination of SIM, Klout.com , ratio of impressions to feedback, and how often blogs or other sites link need to be all taken into consideration. I'm not sure any one metric is “The one&# yet.

Metrics 28

Metrics Review Social Media Video 28