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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 105
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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Reimagine Existing Content.

Content 163
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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. –Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing.

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What are Social Mentions and How to Track Them in 2022

Hootsuite

Social mentions are social posts that include a reference to your brand. This includes posts in which your brand is tagged (often referred to as @mentions) or simply mentioned by name in the caption. As you better understand your audience, you can in turn provide them better content, and even better products and services.

HootSuite 145
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How To Find Influential People Who May Be Tweeting Your Content

The Social Media Hat

Twitter How To Find Influential People Who May Be Tweeting Your Content. No, rather, this was to an existing piece of content. The kind of person we refer to as an "influencer" because when they say or share something, they have a significantly large and engaged audience who is paying attention and responds.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more : Social Media Image Sizes: A Quick Reference Guide for Each Network.

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Twitter Notes Explained: How To Go Beyond 280 Characters

Hootsuite

Twitter has been testing Twitter Notes, a nifty feature that lets writers publish long-form content directly on the platform. Twitter Notes are a way to create long-form content and articles on Twitter. Notes are posted with a unique URL, so your reader can view them even if they don’t have Twitter or aren’t logged in.

Twitter 108