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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers).

Training 185
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 102
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Differences Between Custom Events and Custom Conversions

Jon Loomer

I’ve created custom events for many actions that provide signals for deep engagement with my content. You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event. Custom conversions are built using rules based on URL or the event fired.

Eventful 184
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10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations.

Metrics 96
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. URL shortener.

HootSuite 121
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. If so, that share constitutes dark social.

Forums 62
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Campaign content. And since most people don’t look at the address bar on their internet browser once they click on content, most people will never even notice the UTM codes. Campaign term.