Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. Fear is getting in the way of great content.

Retail 87

Retail Brands Authentication Loyalty 87

Pixlee

MARCH 31, 2020

But app commerce is getting a resurgence on the premise of the community and user-generated content. App Engagements With and Without Content. But that is entirely contingent upon having the right content in place to support those engagements, and ultimately, drive a sense of community. . Content, Commerce, and Community.

Retail 57

Retail Engagement How To Hashtag 57

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

Content 144

Content Meeting Process Sentiment 144

Buffer Social

NOVEMBER 20, 2018

As a graduate, he started selling a variety of salsas and spice mixes in local retailers — and this is where his passion for promoting a healthier way of eating really came to the fore. We began researching similar ideas and learning about the types of content that would work best for achieving campaign goals,” Amber explained.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

MAY 18, 2017

According to the National Retail Federation, Americans were expected to spend more than ever on Mother’s Day this year as they shower moms with everything from jewelry to special outings at favorite restaurants. With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Brands 149

Brands Content Sentiment Retail 149

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 3, 2022

Whether you’re running social media campaigns for a dispensary or leveraging social for education and advocacy, the best thing you can do is learn from how other brands are taking their content to the next level. From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product.

Social Media 89

Social Media Brands Content Guidelines 89

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. georgieandzac.

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Case Study Marketing Directory Retail 114

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Promote User-Generated Content. billion U.S.

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Products Instagram Brands How To 163

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content? .

Social Media 52

Social Media Video Content UGC 52

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. Get to see the newest, latest and greatest from tiny startups to mega corps like Columbia. Until then take a look at the ORSM09 twitter stream and tag to follow the event as it happens.

Retail 116

Retail Social Media Lijit Startup 116

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Research their content strategy Once you have a shortlist of competitors, look at their online content. Creating engaging videos?

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Analysis Sentiment Marketing How To 106

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.

UGC 71

UGC Content Case Study Influencer 71

Ignite Social Media

SEPTEMBER 17, 2018

It’s easy to be so focused on making sure that you have enough content going out on Instagram, that you might forget to take a step back and look at your overall visual strategy to ensure that your Instagram feed is in line. What type of content can you create that makes a user want to know more? Develop a hashtag strategy.

Instagram 153

Instagram How To Hashtag Retail 153

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

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Campaign Hashtag Analytics Metrics 121

Waxing UnLyrical

JULY 18, 2019

Her content had more than 39,000 views and more than two million engagements. We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Social Media Strategies Summit

MARCH 25, 2021

Many of its Instagram posts incorporate the hashtag #TapToShop, signaling that featured products can be bought directly within the app. Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags. Source: Instagram ). Source: Glossy ).

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

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Reputation Tools Brands How To 131

Sprout Social

OCTOBER 25, 2022

From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Fast food, retail, sports—those brands can get experimental. Followers want to see more than promos and links: they want personal, human-centric content. Harness the power of hashtags.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

APRIL 5, 2021

These days, content marketing is a major part of consumer outreach. After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC).

UGC 52

UGC Content Price Influencer 52

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! But with so much content floating around, standing out can take time and effort. However, in a sea of endless content, standing out can be a challenging task. You immediately hit the follow button and eagerly wait for their next post.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Hootsuite

AUGUST 15, 2022

Later, retailers adopted Black Friday. By sharing previews of exclusive deals, countdown timers, and other engaging content, businesses can build anticipation and drive traffic to their stores on Black Friday. Use hashtags to reach new audiences. Be sure to set your shop up properly first. Get weird with it. Source: Deciem.

Strategy 101

Strategy Discount Marketing Retail 101

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly.

Social Media 148

Social Media Content Case Study Retail 148

Sherrilynne Starkie

SEPTEMBER 12, 2015

The social network will be soon introducing new sections to Pages, so different types of businesses can feature prominently the most relevant content. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook and hashtags: at long last.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages. Schedule your content.

Retail 139

Retail Instagram Buy Social Media 139

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise?

Retail 69

Retail Curation Hashtag Fashion 69

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. Now it’s about real life.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. User-generated content. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies. Product photos and promotions.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos. Run an Instagram Contest.

Instagram 90

Instagram Tips Hashtag Discount 90

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. If you look through the hashtag #corporate, you’ll find TikTok videos poking fun at everything from email signature norms to video chat blunders. original sound – Variety.

B2B 136

B2B Brands Marketing How To 136

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

UGC 60

UGC Content Instagram Hashtag 60

Sprout Social

OCTOBER 14, 2020

With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Retail and beauty brands, in particular, have robust ambassador programs on social media because their products are straightforward to show off to customers.

Brands 144

Brands How To Hashtag Applications 144

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Old Navy curates this content from various social media platforms and displays it on its website.

UGC 59

UGC Brands Apparel Content 59

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Other popular brand hashtags have included Ted Baker’s #TedsElfie, Air Canada’s #ACGiftofHome and John Lewis #ManOnTheMoon to name a few.

Instagram 91

Instagram Hashtag Discount Retail 91

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

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Brands How To Authentication Collaboration 115