Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 114

Strategy Content How To Marketing 114

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. The future CMO/CCOs.

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes.

Social Media Management 119

Social Media Management Social Media Platform Review 119

Later

MAY 24, 2020

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game. Build relationships and make brand seem human on social.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. With the right strategies and tools, you can reduce stress and maximize your efficiency — even when managing multiple profiles. Tip #1: Batch Your Content. Tip #2: Streamline Your Content Collection Process.

Social Media Management 72

Social Media Management Social Media Hashtag Curation 72

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Later

OCTOBER 9, 2018

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Later

MAY 20, 2021

Are you finding it difficult to take a break from scrolling social feeds? 10 of the Best Mental Health Apps for Social Media Managers and Creators . 10 of the Best Mental Health Apps for Social Media Managers and Creators . 3: The Shine App for Managing Daily Stresses and Anxiety.

Social Media Management 96

Social Media Management Social Media Journal Instagram 96

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 112

Case Study Marketing Directory Retail 112

agora pulse

SEPTEMBER 26, 2019

The Cleveland Museum of Art invites visitors to explore, interact, and create their own content from the treasures inside it. It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? When we love a work of art, it doesn’t just settle on the surface.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

The Cleveland Museum of Art invites visitors to explore, interact, and create their own content from the treasures inside it. It’s an inspiration for anyone in content marketing. So, what does this art experience have to do with social media? When we love a work of art, it doesn’t just settle on the surface.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

AUGUST 23, 2016

There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule. In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Need to speed up your Feedly?

Social Media Management 60

Social Media Management Social Media Curation Feed 60

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. You can schedule posts, interact with your community and even monetize your content. What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

Buzzlogix

AUGUST 15, 2017

All Your Social Channels, In One Place. Buzzlogix is the go-to social media management tool for busy social media managers and specialists. Did you know that you can now take Buzzlogix Social Media Monitoring & Management Tool with you and access it anytime and anywhere on iOs and Android ?

Social Media Management 49

Social Media Management Social Media Apparel Sports 49

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Alexa Heinrich , Social Media Manager at St.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Later

JANUARY 27, 2021

While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales. While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales. But don’t just take our word for it. The best part?

Feed 56

Feed Feedly Instagram How To 56

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Building your audience online is tough.

Strategy 145

Strategy Marketing Sports Team 145

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 95

Publishing Tools Brands Facebook 95

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. Their teammate then gets a notification where they are alerted to add the content type when ready.

Collaboration 62

Collaboration Team Social Media Management B2B 62

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. But, not just any social media scheduling tool will do. Evergreen content queue. Social media calendar.

Social Media 217

Social Media Tools Marketing Collaboration 217

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Later

JUNE 7, 2021

A solid LinkedIn content strategy can help you connect with potential job candidates, investors, and industry-thought-leaders. We’re sharing how to create an effective LinkedIn content strategy, along with seven tried-and-tested post formats that’ll help you reach your goals: How to Create a LinkedIn Content Strategy.

LinkedIn 92

LinkedIn Strategy Content How To 92

agora pulse

JUNE 19, 2018

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? Setting up your social media content for maximum effect isn’t easy. That’s why we approached some of our favorite social media experts and asked them to share their queue categories.

Content 111

Content Strategy Social Media Management Feed 111

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

agora pulse

SEPTEMBER 24, 2020

What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Table of Contents. The social media agency will include industry experts.

Social Media 99

Social Media Marketing Social Media Management Report 99