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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!

Content 170
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How to Boost Your Content in the YouTube Algorithm

Buffer Social

But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight? Although this isn't an exhaustive list, the three main things to keep in mind when creating content are: Those feedback surveys.

YouTube 110
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

They’ve also added an “always-on” ambassador program, which allows them to highlight limited-time deals and opportunities in a more agile, real-time fashion. The results have been extremely positive, with Josh noting that the influencer content has consistently outperformed their traditionally created social ads.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Employee engagement is a key part of our strategy–we always say that IBM is primarily experienced by the world at large through our employees, so it’s important to us that they’re engaged and feel empowered to share their experiences,” says Katie Keating, Social Content & Engagement Strategist at IBM. Number of followers: 9,600.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Employee engagement is a key part of our strategy–we always say that IBM is primarily experienced by the world at large through our employees, so it’s important to us that they’re engaged and feel empowered to share their experiences,” says Katie Keating, Social Content & Engagement Strategist at IBM. Number of followers: 9,600.

Feed 100
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Instagram Reels Templates: Create Better Content, Faster

Hootsuite

An Instagram survey revealed that 91% of users watch videos weekly, so it’s no surprise to see more and more companies ramping up their video content creation. Repurpose existing content. Creating content can take up serious time. You’ve put in the work choosing the right content, template, music, and time to post.