yMarketingMatters

JUNE 13, 2011

For an SMB, creating good, valuable content takes a lot of sweat, right? So making this content SHARABLE is a must! I am surprised to find how many of my clients (and many companies) OVERLOOK this or just simply don’t think about this small basic concept when creating content! Its social media marketing.

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Widget Content Social Media Company 279

yMarketingMatters

DECEMBER 4, 2012

That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get content you actually want to see, for example updated news from competitors, partners, vendors and industry leaders.

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Feed Feedly News Facebook 157

yMarketingMatters

NOVEMBER 30, 2011

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.

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Social Media Content Company Marketing 279

yMarketingMatters

JANUARY 19, 2012

Inject your own special personality into your brand, and each piece of content. This is how you will turn your casual website or Facebook visitors into ongoing subscribers and fans. So many businesses don’t really take the time to get to “know” and speak to their target audience in their marketing content. Find your own voice.

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Trends Marketing Mobile Wireless 279

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. Social Media Advertising. It must be ignited by advertising dollars. Get onto Google+!

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Social Media Tips Marketing Mobile 277

yMarketingMatters

OCTOBER 4, 2013

Here is a list of the most popular and effective social media channels: Facebook. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay.

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Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. We cannot escape the growth in video content!

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Video Marketing Vimeo YouTube 133

yMarketingMatters

NOVEMBER 8, 2013

The problem usually starts before you begin publishing content online. As an added benefit, not only will information streams keep your content fuelled, they’ll keep you more engaged in what others are saying and doing online, which helps your content even more. What am I going to say?

Aggregator 251

Aggregator Yahoo Hashtag Syndication 251

yMarketingMatters

AUGUST 7, 2014

On Facebook, your engagement score will drop and will take time to reverse the damage. This means: Post relevant, entertaining and meaningful content (include photos, images and video) two to five times each day and get involved in the conversations. If a business is truly succeeding on Facebook (i.e.

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Social Media Feed Feedly Buy 252

yMarketingMatters

JULY 9, 2015

Facebook Updates. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. A Facebook “follower” is someone who “follows” your personal profile.

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Social Media Adwords Banking Notification 100

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Content Must Be Quality & Personalized. Your content is top quality is engaging. Take it step further, make it more personal.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. We cannot escape the growth in video content!

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

NOVEMBER 11, 2013

The problem starts before you begin publishing content online. As an added benefit, not only will information streams keep your content fueled, they’ll keep you more engaged in what others are saying and doing online, which helps your content even more. Combing through your bookmarks to find them gets annoying.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

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List Organization Tips Newsletter 257

yMarketingMatters

JUNE 20, 2014

Your followers have acknowledged your presence and are looking and reading your content. NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online. You can measure a particular channel, like Facebook or Twitter. This is the beginning. Word of Mouth.

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Small Business Social Media How To ROI 263

yMarketingMatters

AUGUST 21, 2015

What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is is the most popular means of categorizing content on social media.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

NOVEMBER 2, 2016

Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. Facebook confirms that these changes have rolled out to all Facebook Pages. Simply click “Start Order” on any restaurant’s Facebook Page that uses Delivery.com or Slice.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JUNE 4, 2016

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time. Check out these 8 Best Practices for Facebook Live. PLUS A HUGE TIP!

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Social Media URL Badge Small Business 100

yMarketingMatters

OCTOBER 9, 2015

Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. Facebook Ads and Banner Ads.

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Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. Facebook Ads. This is big! Much more….

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

APRIL 7, 2016

Facebook Adds New Daily Video Breakdown : Facebook added new daily breakdowns for video metrics, which gives Page owners a better understanding of when their audiences are watching their videos and provides a more detailed picture of performance: Minutes Viewed: Total minutes of watch time spent on the video on a particular day.

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Social Media Real Estate Metrics Feed 100

yMarketingMatters

APRIL 11, 2014

It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. This is supposed to help others find your best content easily. Pinning Tweet.

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Twitter Real Estate Small Business LinkedIn 243

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. How To Create Local Awareness Ads by Facebook.

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Social Media URL iPhone iPad 100

yMarketingMatters

MARCH 9, 2015

FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. Just DOWNLOAD it from the App Store : “Facebook Ads Manager” NOTE: It’s currently only available for iOS. Relevance Score.

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News Social Media Mobile Notification 100

yMarketingMatters

SEPTEMBER 23, 2016

On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content. It’s very easy to change your personal profile to a business profile!

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

JULY 20, 2016

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. A Tweet has a much shorter lifespan than a Facebook update. 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓ Ideas For Content.

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Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. A Tweet has a much shorter lifespan than a Facebook update. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. #FF or #FollowFriday is a great hashtag. You can see what hashtags are trending and jump into the conversation at [link]. Basic Rules.

Twitter 271

Twitter Hashtag Feed Feedly 271

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Content Must Be Quality & Personalized. You are generating top quality quality content. Take it step further, make it more personal.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 15, 2013

Social media apps are the most popular ones among mobile device users with Facebook and Twitter being the most highly used. If you offer a service, your content must be clear and attractive for mobile readers. Three out of five internet searches are conducted on a mobile device. 90% smartphone searches lead to a purchase or visit.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. #FF or #FollowFriday is a great hashtag. You can see what hashtags are trending and jump into the conversation at [link]. Basic Rules.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

DECEMBER 10, 2017

She then developed a more detailed marketing plan which provided information on the budgets the plan would require, targeting and content suggestions. After an initial strategy session with our team she provided an evaluation, which was very on point. It has proven to be a very valuable roadmap for our team.

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Strategy Consultant Team Price 100

yMarketingMatters

JULY 14, 2013

Favoriting” a tweet is similar to liking a post on Facebook. To maintain a successful Twitter presence: Tweet great content 3-4 times a day. Retweet other people’s content. #FF or #FollowFriday is a great hashtag. You can see what hashtags are trending and jump into the conversation at [link]. Basic Rules.

Twitter 100

Twitter Hashtag Feed Feedly 100

yMarketingMatters

APRIL 15, 2013

Social media apps are the most popular ones among mobile device users with Facebook and Twitter being the most highly used. If you offer a service, your content must be clear and attractive for mobile readers. Three out of five Internet searches are conducted on a mobile device. 90% smartphone searches lead to a purchase or visit.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

MAY 14, 2013

But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business. Here are 5 tips for generating content that will be shared: 1. Newsjacked Content. Statistical Content.

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Social Media Content Tips Case Study 243