Content and Eventful - Social Media Informer

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

OCTOBER 15, 2013

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Content calendars enable consistency across channels. The Three Abuses of Content Calendars.

Content

Content Review Social Media Software

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

MARCH 17, 2011

Yes, there are lots of parties at SXSW, but the people who get the most out of the event are those who use those events as a springboard for smaller, more focused conversations with other people. Content varies in quality.

Content

Content Conference Flipboard Meeting

Where does content fit in Facebook’s new marketing model?

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content

Content Marketing Advertising Analysis

Content Calendars Aren’t Evil – They’re Just Abused

Dave Fleet

OCTOBER 15, 2013

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Content calendars enable consistency across channels. The Three Abuses of Content Calendars.

Content

Content Review Software Tools

Seven Social Media Insights on CES

Dave Fleet

JANUARY 18, 2012

Raise awareness ahead of the event. your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees. CES can be a content goldmine if you approach it correctly.

Social Media

Social Media Foursquare Conference Eventful

Content Is King At BlogWorld

Dave Fleet

OCTOBER 19, 2011

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others.

Content

Content Blogger Video How To

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. Couponing and contesting (still key reasons that many people connect with brands).

Loyalty

Loyalty Social Media ROI Advertising

25 Suggestions For How To Use Twitter

Dave Fleet

FEBRUARY 2, 2011

Find local events – Watch for interesting events that your connections are attending. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. Re-purpose content – Have something interesting on one of your other online properties?

Twitter

Twitter How To Reputation Curation

Presentation: The Power of Loyalty in Social Media

Dave Fleet

JUNE 4, 2014

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. Couponing and contesting (still key reasons that many people connect with brands).

Loyalty

Loyalty Social Media ROI Advertising

Five way to improve your social media measurement

Dave Fleet

NOVEMBER 21, 2011

How many event registrations did you drive? If you’re looking to get ten thousand sign-ups to a new service, why would you report on the number of retweets of your content? Is it to optimize content? The number of Tweets you post, or replies you generate, may be interesting, but what value do they drive?

Social Media

Social Media ROI Report Sentiment

Four theories on the declining trust in Canadian social media

Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. There has been an explosion of growth in high-profile social media channels that are less-focused on news/information gathering and more on personal information-sharing – both in terms of visual content (e.g.

Social Media

Social Media News Trends Eventful

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Marketing will blend promotion and content. AOL buys HuffPo.

Trends

Trends Facebook Sports Blogosphere

From One to a Million: Managing Social Media at Scale

Dave Fleet

FEBRUARY 28, 2013

Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Content Strategy: How do you stay engaging while driving business results at scale? Check out my related post on tips for scaling customer service ).

Social Media

Social Media Communities Overview Forums

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

MARCH 2, 2011

Just as news sites filtering news according to the views of your friends runs the risk of offering alternative perspectives to current events, so the prioritization of comments by the social graph runs the risk of not providing dissenting opinions when it comments to debates on content.

Comments

Comments Platform Social Graph Facebook

50 Great Apps for Your iPad

Dave Fleet

JULY 12, 2010

NPR content, in magazine format. TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. NYT Editors’ Choice – It’s the NYT. BBC News – Great mobile interface for catching up on the latest news. NPR – Another great news app. Social Networking.

iPad

iPad iPhone Tweetdeck Travel

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

Privacy

Privacy Eventful Compete Report

The risk of building your social media house on someone else’s land

Dave Fleet

JANUARY 11, 2021

From the ongoing worsening of the COVID situation anywhere you look, to the events in the US – there’s a lot to be drained by. How are you building your long tail of content on your own platforms? If you rent your house, you risk losing it. Now is the time for brands to invest in their own properties.

Social Media

Social Media Apple Privacy Data

20 Social Media Trends for Business in 2011

Dave Fleet

JANUARY 27, 2011

This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #15: Rise of the content strategist. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Communication accelerates.

Trends

Trends Social Media Curation Reputation

Social Media Informer

Dave Fleet

Content Calendars Aren’t Evil – They’re Just Abused

SXSW 2011: Strong on Networking; Less on Content

Trending Sources

Where does content fit in Facebook’s new marketing model?

Content Calendars Aren’t Evil – They’re Just Abused

Seven Social Media Insights on CES

Content Is King At BlogWorld

Presentation: The Power of Loyalty in Social Media

25 Suggestions For How To Use Twitter

Presentation: The Power of Loyalty in Social Media

Five way to improve your social media measurement

Four theories on the declining trust in Canadian social media

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

From One to a Million: Managing Social Media at Scale

Facebook Commenting Platform: Pros and Cons For Businesses

50 Great Apps for Your iPad

Digital is facing a Trust Crisis

The risk of building your social media house on someone else’s land

20 Social Media Trends for Business in 2011

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