Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

Social Media 71

Social Media Metrics Social Media Management Organization 71

Sprout Social

MAY 15, 2023

So let’s narrow down 13 of the top social listening tools that you should consider for your brand. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. To get the most out of your social listening efforts, however, you need a tool that does it all.

Tools 105

Tools Tweetdeck Brands Sentiment 105

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time.

Content 141

Content Metrics UGC Conversation 141

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Is the Marketing Cloud the next step in business social engagement? Take a few minutes to watch the video and let me know what you think.

Radian6 278

Radian6 Social Media Engagement Marketing 278

SocMed Sean

MARCH 22, 2022

Is Twitter Facing Challenges As A Social Network? While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. In addition, some businesses may join Twitter without the intent to engage with customers.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

MAY 6, 2024

For very small businesses and solopreneurs, they offer a free social media inbox tool with basic features that includes very limited social messaging (up to 100 comments or messages per month). That said, it could be a useful tool for those focused primarily on managing public engagement.

Tools 83

Tools HootSuite Team Social Media 83

Oktopost

MARCH 10, 2022

And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it. I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Customer or employee retention.

ROI 174

ROI B2B Social Media Brands 174

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Add to that, tight budgets and limited manpower.

Brands 82

Brands Sentiment Analysis Marketing 82

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 138

Analysis Strategy Sentiment Comparison 138

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 138

Data Social Media Sentiment Team 138

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 125

Reputation Tools Brands How To 125

Keyhole.co

NOVEMBER 7, 2023

The challenge to engage effectively on Twitter goes beyond wit. Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Getting the vibe right means your audience engages and becomes vocal advocates for your brand.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. This indicates that you missed out on looking at 30% of possible engagement for your brand. To avoid such mishaps what you need is a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

FEBRUARY 27, 2020

Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. 1 Ephemeral content disrupts social video. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

FEBRUARY 7, 2023

Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. And employees want to post about their companies.

Buy 89

Buy Curation Statistics Survey 89

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Table of Contents What is a brand advocate? Who is a brand advocate?

Brands 122

Brands ROI UGC Authentication 122

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 96

Influencer Brands Collaboration Authentication 96

Hootsuite

MAY 21, 2020

You measure what you have already achieved, and create a record of what is happening in your industry’s social space. The social listening part is more active and strategic. This could from engaging a happy customer to shifting your brand positioning strategy. 15 social media monitoring tools. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 119

Data Metrics Sentiment Analytics 119

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Review 123

Review Brands How To Analysis 123

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Knitters were often at the forefront of these complaints.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Now, how cool is that? G2Crowd Rating: 4.4.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Use #relevant hashtags in your social content.

Hashtag 115

Hashtag How To Guidelines Telecommunications 115

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 126

Company B2B Loyalty Survey 126

Sprout Social

FEBRUARY 2, 2023

The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. And on TikTok, providing your audience with fresh and diverse content daily is the best way to crack the algorithm and end up on the coveted #ForYouPage. It’s a numbers game.

Social Media 107

Social Media Insurance ROI Meme 107

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Nearly half of CMOs stated that employee advocacy was their best-performing social initiative.

Statistics 77

Statistics B2B LinkedIn Social Networking 77

Oktopost

JUNE 4, 2020

No longer a tool to curtail employee social media usage by force, a social media policy for employees today can empower, engage and delight employees and customers alike. How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? That’s their job.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 95

Features Social Media Curation Geotagging 95