Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. Everywhere you turn, it's content-this, content-that. There are conferences that are specifically dedicated to content marketing. I've even been guilty of saying that content is the currency of social. Not so fast. Not so fast.

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

AUGUST 5, 2013

While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. Bounce Rate. Delivery Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Buffer Social

APRIL 5, 2017

We benefit a lot from free marketing courses and great educational content. Alfred, Content Crafter. E-book: Hubspot’s Marketing Psychology Guide. Blog post: Master This Storytelling Technique to Create an Irresistible Content Series by Copyblogger. Content series: Pixar in a Box from Khan Academy.

Marketing 108

Marketing Diagrams Skills How To 108

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Holger Schulze laid out these ten predictions in January 2011.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

NOVEMBER 2, 2017

Retargeting options for people who have interacted with your content or visited your website. Larger investment upfront while you figure out a good combination of content, visuals, and copy. Awareness & organic content. Organic social media content is a powerful catalyst in increasing word-of-mouth marketing.

ROI 111

ROI Advertising Conversation Social Media 111

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results. ISSUU is another website that hosts visual content, such as magazines, ebooks, and other documents.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Content 104

Content How To B2B Questions 104

Later

MAY 22, 2019

When you tap to view your Instagram Explore page, it will look totally different than what may show up on your best friend’s explore page, because it’s specifically tailored to help you find new content that you’ll enjoy, based on what you already like to see on Instagram. 2: Video Content. 3: Highly-Visual Instagram Stories.

Instagram 81

Instagram Hashtag Feed Feedly 81

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. I’m a content/podcast producer, so I’ve spent literally hundreds of hours talking and writing about the types of movies (and other products) I love.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Google and other major search engines associate fresh content with authority. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Viper Chill

JANUARY 13, 2016

I still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. Take Your Best Content to the Next Level.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Audience is drowning in poor quality content these days. Customer Interviews.

Content 104

Content Marketing Screencast Tumblr 104