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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media ā€œCā€™sā€: content, conversation and creators.

Strategy 120
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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145
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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite. Schedule amazing content, faster. The update improves efficiency for users who want to post similar content on different networks. Get a holistic overview of your content.

HootSuite 117
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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

According to Vidyardā€™s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-toā€™s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Lemons – Demo – Brye. Make your content accessible.

Trends 144
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14 Social Inbox Tools That Will Get You To (Social) Inbox Zero

Hootsuite

Book a Demo What is a social inbox tool? This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Book a Demo 2. It does offer some chatbot support, but only for Facebook and X (formerly Twitter). Try Hootsuite’s Inbox today.

Tools 78
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How to Use TikTok for Business: A Step-by-Step Guide

Hootsuite

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Plan out a content calendar.

How To 143