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Content for the Customer Journey – Phase III: Conversion

Ignite Social Media

At this point in our customer journey, you have a grasp on awareness, we’ve covered consideration, and now we’re here at the moment of truth: conversion. Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. Creating customer-first content.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Facebook News Feed Update: Now What?

Jon Loomer

Create High Quality Content. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. So… Now what?

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Example: Reach Optimization and Conversions

Jon Loomer

This training was something new and unique for me, so I announced it as a pre-pay product while the content is being created. Since I previously created a Custom Conversion for a Beyond the Boost purchase, I could select to add those purchases to my report. We can make Facebook separate view-through and click-through conversions.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

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Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Everyone who likes my page wants to see my content — that’s why they liked it in the first place! But your content is no longer good enough.

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