Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. There is plenty of discussion on this topic right now.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

FEBRUARY 2, 2011

Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area.

Twitter 419

Twitter How To Reputation Curation 419

Dave Fleet

JUNE 8, 2012

Planning and executing content more strategically. Considering content objectives. Identifying appropriate content sources. Fine-tuning execution via appropriate content volume, mix and format. Embracing negative and neutral conversations. Engaging effectively to build relationships and communities of interest.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

JANUARY 26, 2021

We’re also likely to see some innovation in this area as the focus shifts, and to see more focus on content and creative as drivers of advertising effectiveness. There is an important difference in impact between peer-to-peer conversation on social media, and the impact of brand activities in those channels.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

DECEMBER 31, 2011

Strategic content planning. As organizations increasingly adopt the role of media companies in their online communications, watch for content strategy to receive greater focus in 2012. Sometimes it might be to drive community engagement; other times it might be to drive business conversion, and so on. Increased search focus.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 8, 2012

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Measurement , because you should be watching for spikes in traffic to old content (especially issues/crisis-focused content) and the resulting patterns that emerge.

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. There is plenty of discussion on this topic right now.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JANUARY 18, 2012

Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JULY 28, 2010

However, making them pretty and posting content isn’t always enough. Few brands deliver direct calls-to-action to fans, thus missing out on opportunities for conversion. The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Brands under fire online fared worst for this.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

NOVEMBER 22, 2010

Quality measures like sentiment, message and link inclusion and conversions for other goals become important. Get used to two-way conversations. When you publish new content, monitor regularly for reactions and respond to them. Is it a good thing if Engadget posts a piece that rips your new product launch a new one?

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

DECEMBER 2, 2010

I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in. You shift from content creator to service provider. That’s fine, because they’re producing editorial content. You need to compete for budget.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

NOVEMBER 17, 2010

In fact, you can completely pare down the EC you so that it looks and feels more like a desktop widget – just content flowing in without workflow capabilities and so forth. In the Agency world, this might be interesting for routing content to customers.&#. Improved search functionality.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

APRIL 11, 2011

He even describes his TED Talk, which he invited companies to sponsor, as: “My TED Talk that you have no idea what the subject is and depending on the content could ultimately blow up in your face especially if I make you or your company look stupid for doing it – that being said, it’s a very good media opportunity.&#.

Film 279

Film Hosting Company Project 279

Dave Fleet

MARCH 2, 2011

This carries over to the new plugin, meaning that a company’s Facebook Page can engage in conversations on third-party sites. Broader reach of business and user comments. Commenting on third-party sites is a bit of a mixed bag. Good or bad? What’s your take on this new Facebook feature?

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

FEBRUARY 16, 2016

Low-cost content production is gaining traction. consumer tech companies) where people look online for help, regulated industries which are finally beginning to explore social media and which are required to monitor conversations, and service industries where responsiveness/premium experiences are vital. Sorry, Quebec.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. Essential when it comes to effective research, but not in consuming it for broad communications trends. Social can underpin and enhance other functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414