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Must have graphic design skills for social media consultants

Sherrilynne Starkie

It takes a lot of design knowledge to develop a social media strategy and plan a program. This will enhance collaboration with graphic designers and lead to better, more effective content. Being an imagery content maker. Two essential activities include publishing content online and setting up effective landing pages.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Digital engagement strategy has never been more important. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. You should able to surface content sources, compile lists, links, aggregate and package content, publish and distribute content.

Skills 195
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. Producing podcasts is another task.

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How to optimize your marketing budget: Do more with less

Sprout Social

A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively. Sales needs to follow up on leads and marketing should be able to provide quality leads.

Marketing 132
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Foundations for integrated digital marketing

Sherrilynne Starkie

But make sure your website has an easy-to-use content management system (CMS) so you can update it often. Follow only those profiles that can inform or further your own strategies. There are lots of low-cost options such as Shopify and Squarespace among others. Or you can get one built especially for you.

Marketing 284
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

Content 162
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Instagram Scheduling Now Available

Ignite Social Media

Now, social media managers can schedule content through the Facebook Creator Studio, which you may already be using for your Facebook content. content, all in the same content management system. Need some help with your social media content publishing strategy?